Senior PM - Programmatic Ad Tech Leader

Roku; New York (NY); Hybrid; USD 119,000 - 265,000; Full time

Benefits offered by this job

Health insurance

Equity awards

Life insurance

Disability benefits

Parental leave

Wellness benefits

Paid time off

Job summary

Roku is seeking a Senior Product Manager to lead exchange optimization within its advertising platform. You will own strategy and execution for programmatic CTV, shaping how bids, price floors, and deal mechanisms maximize revenue while balancing latency and user experience.

The role requires 6+ years in product management with RTB experience, strong data and ML instincts, and the ability to partner with data science, engineering, and demand partners to deliver measurable improvements.

Qualifications

• 6+ years of product management experience, including 3+ years in RTB-enabled ad tech
• Experience deploying ML-driven optimization in RTB environments
• Strong understanding of real-time bidding, auction mechanics, and supply path optimization
• Ability to design experiments and translate signals into algorithmic improvements

Responsibilities

• Partner with data science and engineering to design, test, and maintain dynamic price floor optimization algorithms
• Develop traffic shaping strategies to route bid requests across supply paths and inventory tiers
• Build and iterate on auction mechanics to improve yield and latency
• Own experimentation for pricing and routing with clear measurement of impact on fill rate, CPM, latency, revenue
• Analyze bid signals and forecast supply/demand elasticity by inventory segment
• Collaborate with engineering to productionize optimization models
• Monitor exchange health metrics (QPS, timeouts, win rate, revenue per mille)
• Translate business goals into algorithmic constraints with demand partner teams
• Stay current on programmatic/CTV trends and participate in industry groups
• Define product requirements, user stories, and acceptance criteria; communicate strategy to leadership

Skills

Programmatic ad tech

RTB knowledge

Cross-functional collaboration

Data-driven decision-making

ML optimization

Statistical analysis

Communication

Education

Bachelor's degree or equivalent in quantitative/technical field

Job description

Roku is seeking a Senior Product Manager to lead exchange optimization within its advertising platform. You will own strategy and execution for programmatic CTV, shaping how bids, price floors, and deal mechanisms maximize revenue while balancing latency and user experience.

The role requires 6+ years in product management with RTB experience, strong data and ML instincts, and the ability to partner with data science, engineering, and demand partners to deliver measurable improvements.