Ad Measurement & Analytics Lead

Roku, Inc.; New York (NY); On-site; USD 86,000 - 129,000; Full time

Benefits offered by this job

Health insurance

Equity awards

Life insurance

Disability benefits

Parental leave

Wellness benefits

Paid time off

Job summary

Roku is hiring an Ad Measurement Manager in New York to build and execute Roku's ad measurement and research strategy. You will develop analytics projects, consult with advertisers and agencies, and partner across teams to demonstrate value of Roku's advertising products.

The role requires strong quantitative skills, comfort with ambiguous data, and an entrepreneurial mindset; an AI-first approach to improve efficiency and scale measurement workflows is encouraged.

Qualifications

• 3–7 years of experience in campaign analytics, attribution, measurement, or research in media.
• Familiarity with ad effectiveness studies using third-party measurement providers (Nielsen, comScore, Experian, or Foursquare).
• Experience with A/B testing, incrementality measurement, MTA, or MMM.
• Proficiency with analytical tools such as SQL, Excel, Tableau, or similar platforms.
• Ability to work with ambiguous data and generate insights with strong business judgment.

Responsibilities

• Consult with advertisers and agencies to develop measurement plans evaluating advertising effectiveness and outcomes
• Cultivate and maintain strategic relationships with agency analytics teams
• Lead studies from scoping to reporting and present results to internal and external audiences
• Manage relationships with third-party measurement providers and onboard new providers
• Partner with marketing, sales, client services, product, partnerships to develop scalable measurement solutions
• Conduct meta-analyses and case studies using third-party measurement data
• Continuously evaluate and improve measurement methodologies
• Provide guidance and mentorship to junior team members

Skills

Campaign analytics

Attribution

Research

A/B testing

MTA

MMM

SQL

Excel

Tableau

Job description

Roku is hiring an Ad Measurement Manager in New York to build and execute Roku's ad measurement and research strategy. You will develop analytics projects, consult with advertisers and agencies, and partner across teams to demonstrate value of Roku's advertising products.

The role requires strong quantitative skills, comfort with ambiguous data, and an entrepreneurial mindset; an AI-first approach to improve efficiency and scale measurement workflows is encouraged.