Programmatic Analyst

Roku, Inc.; New York (NY); On-site; USD 140,000 - 150,000; Full time

Benefits offered by this job

Health insurance

Equity awards

Life insurance

Disability benefits

Parental leave

Wellness benefits

Paid time off

Job summary

Roku, Inc. is seeking an Inventory Optimization Analyst in New York to maximize the value of Roku's programmatic ad platform.

You will join the Inventory Enablement and Optimization team, collaborating with Client Services, Business Development, Sales, and Product on yield optimization, forecasting, and building systems for campaigns. The role emphasizes strong analytical skills, clear communication, and the ability to balance day-to-day work with long-term strategic projects in a fast-paced

Qualifications

• 4+ years of experience in digital advertising in an inventory, revenue operations, data analytics, finance, or business analyst role.
• Excellent written and verbal communication skills, and the ability to take complicated subject matter and communicate clearly and effectively for any audience.
• Familiarity with the ad tech terminology and landscape, including prior experience working with DSPs, SSPs, ad servers, and DMPs; experience with OTT/CTV a plus.
• Excel, and understanding of SQL and working with large datasets.
• Experience creating reports with data visualization platforms like Tableau, Looker, etc.
• Analytical, project management, and detail-oriented personality.
• Self-starter, comfortable working autonomously in a fast-paced, growing environment.

Responsibilities

• Develop and maintain a strong understanding of Roku's programmatic ad ecosystem and partners; propose updates to integration to increase yield.
• Drive analysis of the programmatic stack from bid level to impressions and spend patterns; keep stakeholders informed of trends.
• Facilitate troubleshooting by identifying and using reports to raise issues quickly and efficiently.
• Leverage Roku's Big Data to produce actionable reporting for the programmatic business; automate routine analysis where possible.
• Work with Product Management to develop tools addressing inventory management challenges across direct and programmatic types.
• Collaborate with Sales, Ad Operations, and Finance to align programmatic strategies with business objectives.
• Monitor and analyze KPIs for programmatic campaigns; provide updates and optimization recommendations.
• Communicate findings to stakeholders through dashboards, presentations, and ad-hoc reports.
• Stay informed of industry trends to identify growth opportunities.

Skills

Programmatic ad ecosystem

Analytical

SQL

Excel

Data visualization (Tableau/Looker)

Communication

Self-starter

Ambiguity tolerance

Tools

Tableau

Looker

SQL

Job description

Teamwork makes the stream work.

Roku is changing how the world watches TV

Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.

From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

What does the team work on?

The Revenue Operations team aims to align advertising sales, marketing, and client services to maximize yield, drive ad revenue growth and enhance efficiency within an organization. It involves a blend of strategic planning, data analysis, system/tools utilization, and partnerships to optimize the monetization of advertising inventory.

What is the role?

The Inventory Optimization team owns the processes and analytics to maximize the value of Roku's ad platform. This position sits within the Inventory Enablement and Optimization team, which works closely with Client Services, Business Development, Sales, and Product to drive yield optimization, forecasting, and build systems and processes for advertising campaigns. This role is focused on Roku's programmatic business, presenting the candidate with an opportunity to take part in a fast growing revenue stream at Roku. An Analyst should not only have strong analytical skills, but also excellent communication capabilities and a solutions-oriented mindset. The candidate must be able to balance day-to-day responsibilities and long-term strategic projects within a fast-paced environment. They should be a self-starter and comfortable recommending solutions in an ambiguous environment with guidance. The position will report to the Sr Manager, Inventory Enablement and Optimization.

For New York Only - The estimated annual salary for this position is between $140,000 and $150,000 annually.

Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location.

This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.

How will I use AI at Roku?

At Roku, we don't just use AI, we work with it. AI agents and smart tools help power drafts, analysis, and repetitive workflows, while our people bring direction, judgment, and accountability.

We value curious, adaptable builders, who can show how they've used AI, agents, or automation to move faster, improve quality, and scale their impact. Strong candidates know how to frame problems, guide AI-assisted work, check the output, and learn quickly. Above all, they bring curiosity, adaptability, and sound judgment.

What are the responsibilities of the role?

• Develop and maintain a strong understanding of Roku's programmatic ad ecosystem, Roku's partners, how they're integrated, and suggest updates to our integration based on analysis to increase yield
• Help drive analysis of our overall programmatic stack from the bid level to impressions, along with spend patterns, to ensure the health and yield from each partner, and keep stakeholders informed of any trends
• Facilitate troubleshooting by identifying and utilizing reports that raise issues quickly and efficiently
• Leverage Roku's Big Data to produce actionable reporting for the programmatic business, while automating routine analysis where possible
• Work closely with Product Management to develop proprietary tools that address inventory management challenges across both direct and programmatic transaction types
• Collaborate with cross-functional teams, including Sales, Ad Operations, and Finance, to align programmatic strategies with broader business objectives
• Monitor and analyze KPIs for programmatic campaigns, providing regular updates and actionable recommendations for optimizations
• Communicate findings and insights to stakeholders through dashboards, presentations, and ad-hoc reports
• Stay informed of industry trends and competitive developments to identify opportunities for growth and innovation

What experience would help someone be successful in this role at Roku?

• 4+ years of experience in digital advertising in an inventory, revenue operations, data analytics, finance, or business analyst role
• Excellent written and verbal communication skills, and the ability to take complicated subject matter and communicate clearly and effectively for any audience
• Familiarity with the ad tech terminology and landscape, including prior experience working with DSPs, SSPs, ad servers, and DMPs; experience with OTT/CTV a plus
• Excellent command of Excel, understanding of SQL and working with large datasets
• Experience creating reports with data visualization platforms like Tableau, Looker, etc
• Analytical, project management, and detail-oriented personality
• Self-starter, comfortable working autonomously in a fast-paced, growing environment

#LI-SR3

What's Roku's approach to hybrid working?

Roku fosters an inclusive and collaborative environment where teams generally work in the office Monday through Thursday. Fridays are generally flexible for remote work, except for employees whose specific roles or assigned office location require five days' a week attendance.

What are some of the benefits?

Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Employees are supported in taking time off, in accordance with local leave policies and other personal needs to support their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.

Accommodations

Roku welcomes applicants of all backgrounds and provides reasonable accommodations and adjustments in accordance with applicable law. If you require reasonable accommodation at any point in the hiring process, please direct your inquiries to [e-mail].

What should I know about Roku's culture?

Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV.

We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.

To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet.

By providing your information, you acknowledge that you want Roku to contact you about job roles, that you have read Roku's Applicant Privacy Notice, and understand that Roku will use your information as described in that notice. If you do not wish to receive any communications from Roku regarding this role or similar roles in the future, you may unsubscribe at any time by emailing [e-mail].