Product Marketing Manager, WorkSpaces — GTM & Launch

Amazon Web Services (AWS); Seattle (WA); On-site; USD 119,000 - 160,000; Full time

Job summary

Amazon WorkSpaces is seeking a Product Marketing Manager to own go-to-market strategy, positioning, and content for the portfolio, including Personal, Pools, Applications, and Secure Browsers. You will translate product depth into messaging for IT decision-makers and end-user computing teams, and drive launches that build pipeline and preference.

Collaborate with product, sales, solutions architecture, and demand gen to deliver demos and solution briefs that connect capabilities to outcomes like

Qualifications

• Bachelor's degree or equivalent required.
• 5+ years of product marketing experience in B2B SaaS or enterprise tech.
• Experience developing go-to-market strategies for technology products.
• Experience creating content across multiple channels (blogs, presentations, video, events).

Responsibilities

• Own the go-to-market strategy and positioning for your product portfolio (WorkSpaces Personal, Pools, Applications, Secure Browsers, and VDI Partners).
• Translate product capabilities into messaging that resonates with IT decision-makers, security leaders, and end-user computing teams.
• Create compelling content including live demos, whitepapers, blogs, briefs, and cost analyses.
• Lead launches with Product teams and drive programs that build long-term preference and pipeline.
• Engage with CIOs, CISOs, IT leaders to tell a credible product story across channels.
• Synthesize competitive insights to inform strategy and support Sales in winning against competitors.

Skills

Go-to-market

5+ yrs exp

B2B SaaS

Content creation

Stakeholder mgmt

Education

Bachelor's degree or equivalent

Job description

Amazon WorkSpaces is seeking a Product Marketing Manager to own go-to-market strategy, positioning, and content for the portfolio, including Personal, Pools, Applications, and Secure Browsers. You will translate product depth into messaging for IT decision-makers and end-user computing teams, and drive launches that build pipeline and preference.

Collaborate with product, sales, solutions architecture, and demand gen to deliver demos and solution briefs that connect capabilities to outcomes like