Product Marketing Manager, WorkSpaces GTM (Cloud Desktops)

Amazon Web Services (AWS); Boston (MA); On-site; USD 119,000 - 160,000; Full time

Benefits offered by this job

Health insurance

401(k) matching

RSUs

Paid time off

Parental leave

Job summary

Amazon Web Services, Inc. is seeking a Product Marketing Manager for AWS WorkSpaces to own go‑to‑market strategy and positioning for multiple WorkSpaces offerings.

You will translate product capabilities into compelling messaging and drive launches with cross‑functional teams to build market preference and pipeline. You will craft content for executive and technical buyers, deliver live demos, and collaborate with product management, sales, and demand generation to ensure successful execution.

Qualifications

• Bachelor's degree or equivalent.
• 5+ years of product marketing in B2B SaaS or enterprise technology.
• Experience developing go‑to‑market strategies for technology products.
• Experience creating content across multiple channels (blogs, presentations, video, events).

Responsibilities

• Marketing Strategy: Own the marketing strategy for your product area in partnership with Product teams. Define the ideal customer profile, priority use cases, differentiated value proposition, and positioning.
• Product Positioning and Messaging: Develop positioning and storytelling for WorkSpaces across desktops and related features, ensuring consistency across channels.
• Content Creation: Create compelling content including live demos, whitepapers, blogs, solution briefs, and presentations that connect capabilities to outcomes.
• Launch Strategy and Execution: Co‑own launches and drive post‑launch programs and measurement.
• Customer Engagement: Build trust with CIOs, CISOs, IT leaders through storytelling and executive briefings.
• Competitive Analysis: Synthesize dynamics to inform product and marketing strategy against competitors.
• Cross‑Functional Collaboration: Prioritize use cases and coordinate with demand, events, partner, and field teams.
• Sales Enablement: Create sales content and enablement materials as the category expert.

Skills

Product marketing

GTM strategy

Content creation

B2B SaaS

Education

Bachelor's degree or equivalent

Job description

Amazon Web Services, Inc. is seeking a Product Marketing Manager for AWS WorkSpaces to own go‑to‑market strategy and positioning for multiple WorkSpaces offerings.

You will translate product capabilities into compelling messaging and drive launches with cross‑functional teams to build market preference and pipeline. You will craft content for executive and technical buyers, deliver live demos, and collaborate with product management, sales, and demand generation to ensure successful execution.