Technical Product Marketing Manager, WorkSpaces

Amazon; Seattle, Northern (WA, KY); Hybrid; USD 119,000 - 160,000; Full time

Job summary

Amazon WorkSpaces is seeking a Product Marketing Manager for technical GTM strategy across WorkSpaces Personal, Pools, Applications, and VDI. You will own positioning, messaging, and go-to-market for your area, working with product teams to translate capabilities into customer outcomes.

You will create content, run launches, enable sales, and engage CIOs, CISOs, and IT ops leaders. Strong experience in B2B SaaS marketing and a background in end-user computing preferred.

Qualifications

• Bachelor's degree or equivalent
• 5+ years of experience in product marketing within B2B SaaS or enterprise technology
• Experience developing go-to-market strategies for technology products
• Experience creating content across multiple channels (e.g., technical blogs, presentations, video, events)
• MBA, or Advanced degree
• Experience in the end-user computing, VDI, or enterprise IT infrastructure category
• Familiarity with competitive landscape

Responsibilities

• Own the marketing strategy for your product area in partnership with Product teams. Define the ICP, priority use cases, differentiating value proposition, and positioning.
• Develop positioning, messaging, and storytelling for WorkSpaces across desktop offerings and VDI. Ensure consistency across channels and touchpoints.
• Create compelling content that earns trust with executive and technical buyers. Deliver live demos, whitepapers, blogs, solution briefs, and presentations.
• Co-own launches with Product teams. Own marketing strategy and execution and drive post-launch measurement.
• Earn trust with CIOs, CISOs, and IT Operations leaders through credible storytelling that connects capabilities to outcomes.
• Synthesize competitive dynamics and customer needs to inform product and marketing decisions.
• Drive cross-functional prioritization with GTM, events, partners, and field teams to ensure aligned execution.
• Create sales enablement content and migration guides as the product-category SME.

Skills

Product marketing

Go-to-market strategy

Content creation

B2B SaaS experience

Competitive analysis

Education

Bachelor's degree or equivalent

MBA or Advanced degree

Job description

Amazon WorkSpaces is seeking a Product Marketing Manager for technical GTM strategy across WorkSpaces Personal, Pools, Applications, and VDI. You will own positioning, messaging, and go-to-market for your area, working with product teams to translate capabilities into customer outcomes.

You will create content, run launches, enable sales, and engage CIOs, CISOs, and IT ops leaders. Strong experience in B2B SaaS marketing and a background in end-user computing preferred.