Product Marketing Associate - Growth & Digital Strategy

AAA Mountain West Group; Walnut Creek (CA); Presencial; USD 110.000 - 138.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

401k Matching

Medical/Dental/Vision

Paid Holidays

Paid Time Off

Incentive plan

Tuition Reimbursement

AAA Membership

Product Discounts

Wellness Program

Descripción de la vacante

AAA Mountain West Group is seeking a Product Marketing professional to own a product and its business results. You will partner with cross-functional teams and external agencies to execute strategies and plans that drive growth, improve analytics, and deliver measurable results.

This role requires 3 days in office in Walnut Creek, CA. Reporting to Product Marketing or Director, Product Marketing, you will manage KPIs, budgets, and campaigns, while guiding creative agencies and vendors to execute

Formación

• Strategic leadership skills.
• Strong problem solving skills.
• Proficient in financial and analytical thinking and analyses.
• Effective communication and presentation skills; team influencer and problem solver.
• Proven paid digital marketing/advertising experience (Google, Meta).

Responsabilidades

• Strategy and Execution - Manage key business KPIs to accomplish strategic goals.
• Marketing Strategic Plan Development & Execution – Develop and execute annual plans including analytics, communication, digital and social media plans.
• Competitive Intelligence – Monitor competitor activities, including pricing, promotion, new product launches.
• Marketing Budget – Manage marketing budget, including budget tracker, PO's and invoicing.
• Project Management – Perform ad-hoc projects to support Product Marketing Manager.
• Communication/Networking – Guide agencies and vendors to execute plans; assist in negotiations; prepare materials.
• Digital Marketing - Design and deploy digital campaigns; optimize campaigns to reduce CPA and improve lead quality.

Conocimientos

Strategic leadership

Problem solving

Financial analytics

Communication & presentation

Paid digital marketing

Educación

College degree

Herramientas

Google Ads

Meta Ads

Descripción del empleo

AAA Mountain West Group is seeking a Product Marketing professional to own a product and its business results. You will partner with cross-functional teams and external agencies to execute strategies and plans that drive growth, improve analytics, and deliver measurable results.

This role requires 3 days in office in Walnut Creek, CA. Reporting to Product Marketing or Director, Product Marketing, you will manage KPIs, budgets, and campaigns, while guiding creative agencies and vendors to execute