Product Marketing Manager: Growth & Strategy

Aaa-Mountain-West-Group-1; Walnut Creek (CA); On-site; USD 99,000 - 121,000; Full time

Benefits offered by this job

401k match

Medical, Dental, Vision

Paid holidays

PTO + volunteer hours

AAA Classic Membership

Tuition reimbursement

Product discounts

Free AAA membership

Job summary

AAA is seeking a Product Marketing Manager to own a product and drive its business results from Walnut Creek, CA. You will work with cross-functional teams and external agencies to execute strategic plans and marketing activities that grow the business.

The role requires 3 days in the office in Walnut Creek and reports to the Product Marketing leadership. A college degree and 3-5 years in marketing are needed, preferably with consumer goods experience.

Qualifications

• College degree required.
• 3-5 years related work experience.
• Retail or consumer packaged goods experience preferred.

Responsibilities

• Strategize and execute key business KPIs to hit goals.
• Develop and execute annual marketing plans incl. analytics, comms, digital and social.
• Monitor competitor activities: pricing, promotions, launches, ads.
• Manage marketing budget, trackers, POs and invoicing.
• Lead ad-hoc projects to support Product Marketing Manager.
• Guide agencies and vendors; prepare materials with creatives.
• Lead digital campaigns, optimize leads and reduce cost per acquisition.

Skills

Strategic leadership

Problem solving

Analytical thinking

Communication skills

Google Ads

Education

College degree

Tools

Google Ads

Job description

AAA is seeking a Product Marketing Manager to own a product and drive its business results from Walnut Creek, CA. You will work with cross-functional teams and external agencies to execute strategic plans and marketing activities that grow the business.

The role requires 3 days in the office in Walnut Creek and reports to the Product Marketing leadership. A college degree and 3-5 years in marketing are needed, preferably with consumer goods experience.