Associate Product Marketer

Aaa-Mountain-West-Group-1; Walnut Creek (CA); On-site; USD 99,000 - 121,000; Full time

Benefits offered by this job

401k match

Medical, Dental, Vision

Paid holidays

PTO + volunteer hours

AAA Classic Membership

Tuition reimbursement

Product discounts

Free AAA membership

Job summary

AAA is seeking a Product Marketing Manager to own a product and drive its business results from Walnut Creek, CA. You will work with cross-functional teams and external agencies to execute strategic plans and marketing activities that grow the business.

The role requires 3 days in the office in Walnut Creek and reports to the Product Marketing leadership. A college degree and 3-5 years in marketing are needed, preferably with consumer goods experience.

Qualifications

• College degree required.
• 3-5 years related work experience.
• Retail or consumer packaged goods experience preferred.

Responsibilities

• Strategize and execute key business KPIs to hit goals.
• Develop and execute annual marketing plans incl. analytics, comms, digital and social.
• Monitor competitor activities: pricing, promotions, launches, ads.
• Manage marketing budget, trackers, POs and invoicing.
• Lead ad-hoc projects to support Product Marketing Manager.
• Guide agencies and vendors; prepare materials with creatives.
• Lead digital campaigns, optimize leads and reduce cost per acquisition.

Skills

Strategic leadership

Problem solving

Analytical thinking

Communication skills

Google Ads

Education

College degree

Tools

Google Ads

Job description

Why Work For Us?Great Pay - opportunity to participate in AAA discretionary annual incentive plan or other incentive plans depending upon position401k Matching – $1 for $1 company match up to 6% of eligible earnings per pay periodBenefits – Medical, Dental, Vision, wellness program and more!Paid HolidaysPaid Time Off – Team Members accrue paid time off monthly. Depending on position, an additional 24 hours per year are earmarked for volunteer activities.Collaborative Environment – AAA will value your contribution to providing exceptional service to our membersFree AAA Classic MembershipAAA Product DiscountsTuition Reimbursement Program.SummaryAt AAA, our Team Members strive to deliver amazing service and help our Members outsmart life’s roadblocks. We believe everything you do outside of work adds to who you are at work. We're working to transform AAA for the next century with a mission to create Members for life by unleashing the innovative spirit of our Team Members.This position requires 3 days in office in Walnut Creek, CAReporting to the Product Marketing or Director, Product Marketing this role will be assigned full responsibility for a product and its business results. They will be accountable for executing strategies and plans in partnership with cross-functional teams and external creative agencies.Essential Functions• Strategy and Execution - Manage key business KPIs to accomplish strategic goals• Marketing Strategic Plan Development & Execution – Responsible for development and execution of annual plans including business analytics, communication, digital and social media plans. Partner internally and externally to develop and execute marketing activities that drive growth and achieve targets• Competitive Intelligence – Monitor competitor activities, including pricing, promotion, new product launches, advertising• Marketing Budget – Manage marketing budget, including budget tracker, PO's and invoicing• Project Management – Perform ad-hoc projects as needed to support Product Marketing Manager• Communication/ Networking – Guide advertising agencies and production vendors to execute communication plan; Assist in vendor negotiations and selection to control expense; prepare materials with creative agencies• Digital Marketing - Responsible for effective digital campaign design, deployment, and continuous lead optimization; Rapidly experiment with multiple digital marketing channels to drive down cost per acquisition and increase the quantity and quality of leadsKnowledge/Skills/Abilities• Strategic leadership skills• Strong problem solving skills• Proficient in financial and analytical thinking and analyses• Effective communication and presentation skills; team influencer and problem solver• Proven paid digital marketing/advertising experience (Google, Meta)Education & Experience/Licenses & Certification• College degree• 3-5 years related work experience• Retail or consumer packaged goods experience (preferred)#LI-OH1We target between minimum and midpoint of the range, and all offers are subject to a fair pay analysis - Compensation Range: Min: $110,387.00 - Mid: $137,983.00-