Associate Product Marketer

AAA; Walnut Creek (CA); On-site; USD 110,000 - 138,000; Full time

Benefits offered by this job

401k Matching

Medical/Dental/Vision

Paid Holidays

Paid Time Off

Incentive plan

Tuition Reimbursement

AAA Membership

Product Discounts

Wellness Program

Job summary

AAA Mountain West Group is seeking a Product Marketing professional to own a product and its business results. You will partner with cross-functional teams and external agencies to execute strategies and plans that drive growth, improve analytics, and deliver measurable results.

This role requires 3 days in office in Walnut Creek, CA. Reporting to Product Marketing or Director, Product Marketing, you will manage KPIs, budgets, and campaigns, while guiding creative agencies and vendors to execute

Qualifications

• Strategic leadership skills.
• Strong problem solving skills.
• Proficient in financial and analytical thinking and analyses.
• Effective communication and presentation skills; team influencer and problem solver.
• Proven paid digital marketing/advertising experience (Google, Meta).

Responsibilities

• Strategy and Execution - Manage key business KPIs to accomplish strategic goals.
• Marketing Strategic Plan Development & Execution – Develop and execute annual plans including analytics, communication, digital and social media plans.
• Competitive Intelligence – Monitor competitor activities, including pricing, promotion, new product launches.
• Marketing Budget – Manage marketing budget, including budget tracker, PO's and invoicing.
• Project Management – Perform ad-hoc projects to support Product Marketing Manager.
• Communication/Networking – Guide agencies and vendors to execute plans; assist in negotiations; prepare materials.
• Digital Marketing - Design and deploy digital campaigns; optimize campaigns to reduce CPA and improve lead quality.

Skills

Strategic leadership

Problem solving

Financial analytics

Communication & presentation

Paid digital marketing

Education

College degree

Tools

Google Ads

Meta Ads

Job description

Why Work For Us?

• Great Pay - opportunity to participate in AAA discretionary annual incentive plan or other incentive plans depending upon position


• 401k Matching – $1 for $1 company match up to 6% of eligible earnings per pay period


• Benefits – Medical, Dental, Vision, wellness program and more!


• Paid Holidays


• Paid Time Off – Team Members accrue paid time off monthly. Depending on position, an additional 24 hours per year are earmarked for volunteer activities.


• Collaborative Environment – AAA will value your contribution to providing exceptional service to our members


• Free AAA Classic Membership


• AAA Product Discounts


• Tuition Reimbursement Program

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Summary

At AAA, our Team Members strive to deliver amazing service and help our Members outsmart life’s roadblocks. We believe everything you do outside of work adds to who you are at work. We're working to transform AAA for the next century with a mission to create Members for life by unleashing the innovative spirit of our Team Members.

This position requires 3 days in office in Walnut Creek, CA

Reporting to the Product Marketing or Director, Product Marketing this role will be assigned full responsibility for a product and its business results. They will be accountable for executing strategies and plans in partnership with cross-functional teams and external creative agencies.

Essential Functions

• Strategy and Execution - Manage key business KPIs to accomplish strategic goals


• Marketing Strategic Plan Development & Execution – Responsible for development and execution of annual plans including business analytics, communication, digital and social media plans. Partner internally and externally to develop and execute marketing activities that drive growth and achieve targets


• Competitive Intelligence – Monitor competitor activities, including pricing, promotion, new product launches, advertising


• Marketing Budget – Manage marketing budget, including budget tracker, PO's and invoicing


• Project Management – Perform ad-hoc projects as needed to support Product Marketing Manager


• Communication/ Networking – Guide advertising agencies and production vendors to execute communication plan; Assist in vendor negotiations and selection to control expense; prepare materials with creative agencies


• Digital Marketing - Responsible for effective digital campaign design, deployment, and continuous lead optimization; Rapidly experiment with multiple digital marketing channels to drive down cost per acquisition and increase the quantity and quality of leads

Knowledge/Skills/Abilities

• Strategic leadership skills


• Strong problem solving skills


• Proficient in financial and analytical thinking and analyses


• Effective communication and presentation skills; team influencer and problem solver


• Proven paid digital marketing/advertising experience (Google, Meta)

Education & Experience/Licenses & Certification

• College degree


• 3-5 years related work experience


• Retail or consumer packaged goods experience (preferred)

#LI-OH1

We target between minimum and midpoint of the range, and all offers are subject to a fair pay analysis - Compensation Range: Min: $110,387.00 - Mid: $137,983.00

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