Marketing Analytics Manager – ROI & Insights Leader

AAA Mountain West Group; Walnut Creek (CA); Hybrid; USD 159,000 - 199,000; Full time

Benefits offered by this job

401k matching

Medical, Dental, Vision

Paid holidays

Paid time off

Volunteer hours

Free AAA Classic Membership

Product discounts

Tuition reimbursement

Job summary

AAA Mountain West Group in Walnut Creek, CA is seeking a Marketing Performance Analytics Manager to drive ROI through data collection, analysis, and interpretation from multiple sources. Lead a professional staff and collaborate with product, digital marketing, IT, and analytics to set expectations for measurement aligned with business objectives.

Responsibilities include building dashboards, guiding data tagging standards, and delivering insights that inform executive decisions and optimize

Qualifications

• Minimum Qualifications Bachelor's degree in Marketing, Analytics, Computer Science, or a related field
• 7+ years of experience as a professional in marketing analytics, campaign analytics, or digital analytics
• 3+ years of supervisory experience.

Responsibilities

• Develop dashboards and reports connecting marketing performance to business outcomes such as leads, pipeline, member engagement and ROI.
• Lead Marketing Analytics team and collaborate with cross-functional teams including product management, digital marketing, IT and analytics.
• Provide recommendations and insights for short and long term actions to executive management and improve campaign performance.
• Define data tagging standards and support data governance to streamline reporting and measurement.

Skills

Analytical thinking

Data visualization

Cross-functional collaboration

GA4

SFMC

Executive storytelling

Education

Bachelor's degree in Marketing, Analytics, Computer Science, or a related field

Tools

Tableau

Looker

Google Analytics

GA4

Job description

AAA Mountain West Group in Walnut Creek, CA is seeking a Marketing Performance Analytics Manager to drive ROI through data collection, analysis, and interpretation from multiple sources. Lead a professional staff and collaborate with product, digital marketing, IT, and analytics to set expectations for measurement aligned with business objectives.

Responsibilities include building dashboards, guiding data tagging standards, and delivering insights that inform executive decisions and optimize