Paid Acquisition Manager — Growth & Cross-Channel

AAA Mountain West Group; Bancroft (CA); Hybrid; USD 132,000 - 166,000; Full time

Benefits offered by this job

401k Matching

Benefits

Paid Holidays

Paid Time Off

Tuition Reimbursement

AAA Classic Membership

Job summary

AAA Mountain West Group in Walnut Creek, CA is seeking a Manager, Paid Acquisition to architect cross-channel strategies and mentor a team of paid media specialists. You will design and execute comprehensive campaigns across Meta, Google, Reddit, Yelp, TikTok, and Pinterest, driving performance, efficiency, and scalable growth for our membership-based offering.

You will track core KPIs, provide data-driven recommendations to executive leadership, and partner with Creative, Marketing Platforms,

Qualifications

• Bachelor's degree in Marketing or related field or combination of education and relevant experience.
• 5 years in digital marketing including 2-3 years in leadership or people management.
• Direct-to-Consumer (DTC) performance marketing experience; financial services or membership models a plus.
• Strong knowledge of Google Marketing Platform, Meta Business Suite and other ad platforms.

Responsibilities

• Oversees Digital Marketing Objectives and strategy across paid channels.
• Manages a team of Paid Acquisition Specialists and drives professional development.
• Tracks KPIs and provides data-driven insights to senior leadership.

Skills

Leadership

Strategic thinking

Analytics

Communication

Education

Bachelor's degree in Marketing

Master's degree or MBA (preferred)

Tools

Google Marketing Platform

Meta Business Suite

Reddit ads

Yelp ads

TikTok ads

Pinterest ads

Job description

AAA Mountain West Group in Walnut Creek, CA is seeking a Manager, Paid Acquisition to architect cross-channel strategies and mentor a team of paid media specialists. You will design and execute comprehensive campaigns across Meta, Google, Reddit, Yelp, TikTok, and Pinterest, driving performance, efficiency, and scalable growth for our membership-based offering.

You will track core KPIs, provide data-driven recommendations to executive leadership, and partner with Creative, Marketing Platforms,