Product Marketing Manager – Growth, Digital Campaigns & Analytics

AAA Mountain West Group; Walnut Creek (CA); Presencial; USD 110.000 - 138.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

401k matching

Medical insurance

Dental insurance

Vision insurance

Wellness program

Paid holidays

Paid time off

Volunteer time off

AAA Classic Membership

Product discounts

Tuition reimbursement

Descripción de la vacante

AAA Mountain West Group in Walnut Creek, CA is seeking a Product Marketing lead who will own a product and its business results. You will execute strategies with cross-functional teams and external creative agencies, reporting to Product Marketing.

The role requires 3 days in office in Walnut Creek and offers a comprehensive benefits package. Responsibilities include strategic plan development, budget management, and digital marketing optimization to drive growth and lead generation.

Formación

• College degree required; 3–5 years related work experience.
• Experience with digital marketing channels and analytics.
• Retail or consumer packaged goods background preferred.
• Strong collaboration with cross-functional teams and vendors.

Responsabilidades

• Strategy and execution: manage key KPIs to reach strategic goals.
• Develop and execute annual marketing plans, analytics, and digital campaigns.
• Monitor competitive activity including pricing and promotions.
• Manage marketing budget, trackers, PO's and invoicing.
• Lead ad-hoc projects and coordinate with agencies and vendors.
• Drive digital marketing campaigns to optimize CPA and lead quality.

Conocimientos

Strategic leadership

Problem solving

Financial thinking

Analytical thinking

Communication/presentation

Paid digital marketing

Educación

College degree

Descripción del empleo

AAA Mountain West Group in Walnut Creek, CA is seeking a Product Marketing lead who will own a product and its business results. You will execute strategies with cross-functional teams and external creative agencies, reporting to Product Marketing.

The role requires 3 days in office in Walnut Creek and offers a comprehensive benefits package. Responsibilities include strategic plan development, budget management, and digital marketing optimization to drive growth and lead generation.