Hybrid Senior Marketing Analytics & Performance Lead

AAA Mountain West Group; Walnut Creek (CA); Hybrid; USD 132,000 - 166,000; Full time

Benefits offered by this job

Medical, Dental, Vision

401k Matching

Paid Holidays

Paid Time Off

Tuition Reimbursement

Free AAA Membership

Product Discounts

Wellness program

Job summary

AAA Mountain West Group in Walnut Creek, CA is seeking a Senior Marketing Performance Analyst to track and interpret marketing efforts across all channels. You will work with product management, product marketing, and digital teams to provide a comprehensive view of marketing performance for all lines of business.

The role requires 8+ years in marketing analytics, strong data visualization skills, and expertise with SQL, Python or R.

Qualifications

• Bachelor's degree in Marketing, Analytics, Mathematics, Statistics or related field, or equivalent experience.
• 8+ years of experience in marketing/performance analytics.
• Experience presenting analyses to stakeholders at multiple levels.

Responsibilities

• Create and deliver actionable, data-driven recommendations across the marketing ecosystem.
• Identify targeting, revenue, and operational efficiency opportunities.
• Conduct deep-dive and ad-hoc analyses for product owners and stakeholders.
• Collaborate with Brand, Insights, Marketing Intelligence, Digital, IT, and Product teams.
• Ensure accurate, privacy-compliant data tagging and tracking.

Skills

Strong problem solving

Excellent communication

Data visualization

Cross-functional collaboration

Independent and team work

Education

Bachelor's degree in Marketing/Analytics

Tools

Tableau

Looker

GA4

Salesforce Marketing Cloud

Data Cloud

Supermetrics

SQL

Python

R

Job description

AAA Mountain West Group in Walnut Creek, CA is seeking a Senior Marketing Performance Analyst to track and interpret marketing efforts across all channels. You will work with product management, product marketing, and digital teams to provide a comprehensive view of marketing performance for all lines of business.

The role requires 8+ years in marketing analytics, strong data visualization skills, and expertise with SQL, Python or R.