Senior Digital Analytics Lead

AAA Mountain West Group; Walnut Creek (CA); Hybrid; USD 99,000 - 121,000; Full time

Benefits offered by this job

401k Matching

Medical Insurance

Dental Insurance

Vision Insurance

Paid Holidays

Paid Time Off

Volunteer Time Off

Tuition Reimbursement

Hybrid work

Job summary

AAA Mountain West Group in Walnut Creek, CA is seeking a Digital Media Analyst to track and interpret program analytics across paid search, email, SMS, mobile, paid social, SEO, app, and more. You will advance analytics across channels and collaborate with digital marketing, product management, and other teams for a comprehensive view of KPIs.

The role requires 5+ years in digital/web analytics with strong skills in Tableau/Looker, GA4, and SQL, and a hybrid work arrangement with 3 days in the

Qualifications

• Minimum Qualifications Bachelor's degree preferably in Analytics, Marketing, Mathematics, Statistics or other relevant field, or the equivalent experience.
• Minimum of 5 years of experience in digital/web analytics, ecommerce analytics, or similar analytical role(s), including 2 years in web analytics using Google Analytics and paid media reporting using Tableau, Lookier, and/or GBQ.

Responsibilities

• Report on website performance and paid media campaigns.
• Build dashboards in Tableau or Looker for KPI visibility.
• Lead deep dive analyses on customer behavior and results.
• Collaborate with digital marketing and product teams to shape strategy and budget decisions.
• Present findings to Senior Leadership.
• Provide subject matter expertise on digital analytics and reporting.

Skills

Analytics

Problem solving

Google Analytics

Tableau

Looker

GA4

BigQuery/SQL

Communication

Ecommerce metrics

Paid media

Education

Bachelor's degree

Tools

Tableau

Looker

BigQuery/SQL

Google Campaign Manager

DoubleClick

Flashtalking

Sizmek

Job description

AAA Mountain West Group in Walnut Creek, CA is seeking a Digital Media Analyst to track and interpret program analytics across paid search, email, SMS, mobile, paid social, SEO, app, and more. You will advance analytics across channels and collaborate with digital marketing, product management, and other teams for a comprehensive view of KPIs.

The role requires 5+ years in digital/web analytics with strong skills in Tableau/Looker, GA4, and SQL, and a hybrid work arrangement with 3 days in the