Pre-Campaign Targeting Analytics Lead

Bank of America; Boston (MA); On-site; USD 90,000 - 120,000; Full time

Job summary

Bank of America is seeking a Campaign Planner on the Targeting and List Production (TLP) team to support marketing operations through design, development, and delivery of pre-campaign targeting analytics. You will work with managers, data engineers, and compliance partners to identify audiences and translate requirements into technical specs.

The role involves data sourcing, sizing analyses, and ensuring legal use of data for targeting across multiple channels, with opportunities to learn

Qualifications

• Proficient in translating business needs into technical targeting specs.
• Experience turning BRDs into actionable data rules and campaigns.
• Strong communication skills for technical and non-technical audiences.

Responsibilities

• Support marketing operations through design, development, and delivery of pre-campaign targeting analytics.
• Collaborate with Strategic Marketing Managers, Data Science Engineers, DBAs, and Compliance partners.
• Capture strategic ideas, identify data sources, and run pre-sizing analytics of opportunities.
• Serve as SME for product eligibility parameters and data usage compliance.

Skills

Python

SQL

SAS

BRD translation

Communication

DOE knowledge

Education

High School Diploma / GED

Tools

UNICA

Salesforce Marketing Cloud

Job description

Bank of America is seeking a Campaign Planner on the Targeting and List Production (TLP) team to support marketing operations through design, development, and delivery of pre-campaign targeting analytics. You will work with managers, data engineers, and compliance partners to identify audiences and translate requirements into technical specs.

The role involves data sourcing, sizing analyses, and ensuring legal use of data for targeting across multiple channels, with opportunities to learn