Campaign Targeting Analytics Specialist

Bank of America; Waltham (MA); On-site; USD 91,000 - 131,000; Full time

Job summary

Bank of America is seeking a Campaign Planner on the Targeting and List Production team to design, develop, and deliver pre-campaign targeting analytics for demand generation marketing.

You will collaborate with Strategic Marketing Managers, Data Science Engineers, Database Administrators, and Legal/Risk/Compliance partners to identify audiences and translate business needs into technical specs, while ensuring legal use of data.

Qualifications

• Basic understanding of relational database structures.
• Experience with Python, SAS, SQL, UNICA, Salesforce Marketing Cloud.
• Ability to build and interpret BRD and translate requirements into targeting specifications.
• Detail oriented and able to manage multiple priorities.
• Excellent verbal and written communication skills.

Responsibilities

• Design, development, and delivery of pre campaign targeting analytics for demand generation marketing.
• Capture strategic ideas and data sources; convert specifications into code; run pre‑sizing analytics.
• Be the SME for product eligibility parameters and legal data usage.
• Feed targeted lists into online and offline channels (Email, Direct mail, etc.).
• Collaborate with Marketing Managers, Data Scientists, DBAs, and Compliance.

Skills

Attention to Detail

Collaboration

Project Management

Recording/Organizing Information

Technical Strategy Development

Data Collection and Entry

Decision Making

Oral Communications

Solution Delivery Process

Technical Documentation

Active Listening

Analytical Thinking

Business Process Analysis

Continuous Improvement

Data Quality Management

Python

SAS

SQL

UNICA

Salesforce Marketing Cloud

Education

High School Diploma / GED / Secondary School or equivalent

Tools

Python

SAS

SQL

UNICA

Salesforce Marketing Cloud

Job description

Bank of America is seeking a Campaign Planner on the Targeting and List Production team to design, develop, and deliver pre-campaign targeting analytics for demand generation marketing.

You will collaborate with Strategic Marketing Managers, Data Science Engineers, Database Administrators, and Legal/Risk/Compliance partners to identify audiences and translate business needs into technical specs, while ensuring legal use of data.