Campaign Targeting Analytics Lead

Bank of America; Charlotte (NC); On-site; USD 85,000 - 110,000; Full time

Job summary

Bank of America is seeking a Campaign Planner for the Targeting and List Production (TLP) team within Marketing. You’ll design, develop, and deliver pre-campaign targeting analytics to support demand generation and audience identification across multiple channels.

You will collaborate with Strategic Marketing Managers, Data Science Engineers, DBAs, and Compliance partners to translate business needs into technical requirements, manage data sources, and ensure legal and risk compliance while

Qualifications

• Basic understanding of relational database structures
• Experience translating requirements into targeting specifications
• Ability to build BRD and translate to specs

Responsibilities

• Support marketing operations through design, development and delivery of pre-campaign targeting analytics
• Identify targeted audiences and data sources, convert specs into code, run pre-sizing analytics
• Be SME for product eligibility parameters and ensure legal/data usage compliance
• Feed targeted list assets to online and offline channels (Email, Direct Mail, Web, Apps, ATM, statements, call centers)
• Learn across products, channels, DOE, reporting and post-campaign analytics

Skills

Attention to Detail

Project Management

Oral Communications

Analytical Thinking

Data Literacy

Communication across technical and non

Education

High School Diploma / GED / Secondary School or equivalent

Tools

Python

SAS

SQL

UNICA

Salesforce Marketing Cloud

Job description

Bank of America is seeking a Campaign Planner for the Targeting and List Production (TLP) team within Marketing. You’ll design, develop, and deliver pre-campaign targeting analytics to support demand generation and audience identification across multiple channels.

You will collaborate with Strategic Marketing Managers, Data Science Engineers, DBAs, and Compliance partners to translate business needs into technical requirements, manage data sources, and ensure legal and risk compliance while