Marketing Targeting & Analytics Specialist I

Bank of America; Charlotte (NC); On-site; USD 91,000 - 131,000; Full time

Job summary

Bank of America’s Marketing department seeks a Campaign Planner for the Targeting and List Production (TLP) team. You will design, develop, and deliver pre-campaign targeting analytics to support demand generation.

You will work with Strategic Marketing Managers, Data Science Engineers, DBAs, and Legal/Risk/Compliance to identify audiences and ensure compliance of data usage while aligning with business rules.

Qualifications

• Understanding of relational database structures and principles.
• Ability to translate business requirements into technical specifications and targeting parameters.
• Experience building BRDs and specifying targeting requirements.

Responsibilities

• Translate business needs into technical requirements for supported platforms.
• Interact with managers and partners across the enterprise to resolve complex problems.
• Capture strategic ideas, identify data sources, and perform pre-sizing analytics.

Skills

Relational databases

Python

SAS

SQL

UNICA

Salesforce Marketing Cloud

BRD translation

Communication skills

Project management

DOE familiarity

Education

High School Diploma / GED / Secondary School or equivalent

Tools

UNICA

Job description

Bank of America’s Marketing department seeks a Campaign Planner for the Targeting and List Production (TLP) team. You will design, develop, and deliver pre-campaign targeting analytics to support demand generation.

You will work with Strategic Marketing Managers, Data Science Engineers, DBAs, and Legal/Risk/Compliance to identify audiences and ensure compliance of data usage while aligning with business rules.