Marketing Targeting Analytics Specialist I

Bank of America; Newark (DE); On-site; USD 95,000 - 120,000; Full time

Job summary

Bank of America is seeking a Campaign Planner to support the TLP team in designing, developing, and delivering pre-campaign targeting analytics for demand generation marketing. You will work with Marketing Managers, Data Scientists, DBAs, and Compliance to identify audiences and define eligibility parameters.

You will translate business needs into technical requirements, perform initial sizing analytics, and ensure data use complies with legal and risk standards.

Qualifications

• Understanding of relational databases and data structures.
• Experience with Python, SAS, SQL; familiarity with UNICA or similar tools.
• Ability to translate business requirements into precise targeting specifications.
• Excellent verbal and written communication; able to explain complex issues to diverse audiences.

Responsibilities

• Capture strategic ideas and identify key data sources.
• Translate specifications into code and run pre-sizing analytics.
• Serve as SME for product eligibility parameters and ensure compliant data usage.
• Feed targeted list assets into online and offline channels (Email, Direct mail, Web, App, ATM, statements).
• Collaborate with Marketing, Data Science, DBAs, and Legal/Risk/Compliance partners.

Skills

Relational databases

Python

SAS

SQL

BRD to targeting specs

Effective communication

Education

High School Diploma / GED / Secondary School or equivalent

Tools

UNICA

Salesforce Marketing Cloud

Job description

Bank of America is seeking a Campaign Planner to support the TLP team in designing, developing, and delivering pre-campaign targeting analytics for demand generation marketing. You will work with Marketing Managers, Data Scientists, DBAs, and Compliance to identify audiences and define eligibility parameters.

You will translate business needs into technical requirements, perform initial sizing analytics, and ensure data use complies with legal and risk standards.