Performance Marketing Specialist - Enrollment Growth

Pearson; Columbus (OH); On-site; USD 55,000 - 140,000; Full time

Job summary

Pearson is seeking a detail-oriented Specialist, Performance Marketing to manage paid search campaigns that drive student enrollment and adoption of educational products. You will report to the Principal, Performance Marketing and work with internal teams and agencies to optimize performance and achieve enrollment goals.

The role focuses on execution, monitoring, optimization, reporting, and collaboration to improve CPE and ROI across markets.

Qualifications

• 3-6 years hands-on experience managing Paid Search (SEM) campaigns.
• In-depth experience with Google Ads and Google Analytics.
• Familiarity with bid management platforms such as SA360 is preferred.
• Experience analyzing campaign performance data and making optimization recommendations.
• Strong analytical and problem-solving skills.
• Excellent attention to detail and organizational skills.
• Proficiency with Excel and performance reporting tools.
• Strong written and verbal communication skills.

Responsibilities

• Support the execution and ongoing management of paid search campaigns across Google Ads, Microsoft Ads, and SA360.
• Implement campaign updates, ad copy changes, audience targeting adjustments, budget modifications, and other optimization recommendations.
• Monitor campaign performance daily and identify performance trends, issues, or opportunities.
• Conduct keyword research, search query analysis, and competitive monitoring.
• Support campaign launches, promotions, enrollment season initiatives, and market-specific programs.
• Ensure campaign settings, budgets, and targeting configurations are accurately maintained.

Skills

Paid Search

Google Ads

Google Analytics

SA360

Excel

Reporting

Data analysis

Communication

Attention to detail

Tools

SA360

Job description

Pearson is seeking a detail-oriented Specialist, Performance Marketing to manage paid search campaigns that drive student enrollment and adoption of educational products. You will report to the Principal, Performance Marketing and work with internal teams and agencies to optimize performance and achieve enrollment goals.

The role focuses on execution, monitoring, optimization, reporting, and collaboration to improve CPE and ROI across markets.