Enrollment Growth: Paid Search Specialist

Pearson; Madison (WI); Vor Ort; USD 55.000 - 140.000; Vollzeit

Zusammenfassung

Pearson is seeking a detail-oriented Specialist, Performance Marketing to support paid search campaigns across multiple markets and drive student enrollment. You will execute, monitor, optimize, and report on campaigns in collaboration with stakeholders and agency partners.

The role reports to the Principal, Performance Marketing and requires a strong foundation in paid search, data-driven decision making, and ongoing optimization across performance marketing disciplines.

Qualifikationen

• 3–6 years hands-on experience managing Paid Search (SEM) campaigns.
• In-depth experience with Google Ads and Google Analytics.
• Familiarity with bid management platforms such as SA360 is preferred.
• Experience analyzing campaign performance data and making optimization recommendations.
• Strong analytical and problem-solving skills.
• Excellent attention to detail and organizational skills.
• Proficiency with Excel and performance reporting tools.
• Strong written and verbal communication skills.

Aufgaben

• Support the execution and ongoing management of paid search campaigns across Google Ads, Microsoft Ads, and SA360.
• Implement campaign updates, ad copy changes, audience targeting adjustments, budget modifications, and other optimization recommendations.
• Monitor campaign performance daily and identify performance trends, issues, or opportunities.
• Conduct keyword research, search query analysis, and competitive monitoring.
• Support campaign launches, promotions, enrollment season initiatives, and market-specific programs.
• Ensure campaign settings, budgets, and targeting configurations are accurately maintained.
• Prepare recurring campaign reports and performance summaries.
• Analyze campaign performance and communicate key insights to team members and stakeholders.
• Monitor pacing and budget delivery to ensure media investments align with enrollment goals.
• Validate campaign tracking and reporting accuracy.
• Assist with forecasting, trend analysis, and performance investigations.
• Collaborate with agency partners to ensure timely implementation of campaign updates and optimizations.
• Participate in campaign reviews and performance discussions.

Tools

SA360

Microsoft Ads

Jobbeschreibung

Pearson is seeking a detail-oriented Specialist, Performance Marketing to support paid search campaigns across multiple markets and drive student enrollment. You will execute, monitor, optimize, and report on campaigns in collaboration with stakeholders and agency partners.

The role reports to the Principal, Performance Marketing and requires a strong foundation in paid search, data-driven decision making, and ongoing optimization across performance marketing disciplines.