Performance Marketing Specialist: Paid Search Growth

Pearson; Pierre (SD); Sur place; USD 55 000 - 140 000; Plein temps

Résumé du poste

Pearson is seeking a detail-oriented Specialist, Performance Marketing to drive paid search campaigns and support student enrollment across multiple markets. You will execute, monitor, optimize, and report on SEM efforts, collaborating with internal teams and external partners.

Reporting to the Principal, Performance Marketing, you will analyze performance, implement testing, and stay current with platform updates to improve enrollment and cost efficiency.

Qualifications

• 3-6 years of hands-on experience managing Paid Search (SEM) campaigns.
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Responsabilités

• Support the execution and ongoing management of paid search campaigns across Google Ads, Microsoft Ads, and SA360.
• Implement campaign updates, ad copy changes, audience targeting adjustments, budgets, and other optimization recommendations.
• Monitor campaign performance daily and identify performance trends, issues, or opportunities.
• Conduct keyword research, search query analysis, and competitive monitoring.
• Support campaign launches, enrollment season initiatives, and market-specific programs.
• Ensure campaign settings, budgets, and targeting configurations are accurately maintained.

Connaissances

Paid Search

Google Ads

Google Analytics

SA360

Microsoft Ads

Excel

Data analysis

Communication

Outils

SA360

Google Ads

Google Analytics

Microsoft Ads

Excel

Description du poste

Pearson is seeking a detail-oriented Specialist, Performance Marketing to drive paid search campaigns and support student enrollment across multiple markets. You will execute, monitor, optimize, and report on SEM efforts, collaborating with internal teams and external partners.

Reporting to the Principal, Performance Marketing, you will analyze performance, implement testing, and stay current with platform updates to improve enrollment and cost efficiency.