Enrollment Growth: Performance Marketing Specialist

Pearson; Lincoln (NE); On-site; USD 55,000 - 140,000; Full time

Job summary

Pearson is seeking a detail-oriented Specialist, Performance Marketing to support paid search campaigns and drive enrollment opportunities. You will work with internal teams and partners to ensure campaigns run efficiently, with strong focus on data-driven optimization and reporting.

The role collaborates with Analytics, Enrollment, and Digital teams to achieve marketing objectives, across multiple markets, with a focus on Cost per Enrollment and ROI improvements.

Qualifications

• 3–6 years hands-on experience managing Paid Search campaigns.
• In-depth experience with Google Ads and Google Analytics.
• Familiarity with SA360 bid management platforms is preferred.
• Strong analytical and problem-solving skills.
• Excellent attention to detail and organizational skills.

Responsibilities

• Support the execution and ongoing management of paid search campaigns across Google Ads, Microsoft Ads, and SA360.
• Implement campaign updates, ad copy changes, audience targeting adjustments, budget modifications, and other optimization recommendations.
• Monitor campaign performance daily and identify performance trends, issues, or opportunities.
• Conduct keyword research, search query analysis, and competitive monitoring.
• Prepare recurring campaign reports and performance summaries.
• Collaborate with agency partners and cross-functional teams to optimize campaigns.

Skills

Paid Search

Google Ads

Data analysis

Excel

Campaign optimization

SA360

Tools

Google Analytics

SA360

Microsoft Ads

Job description

Pearson is seeking a detail-oriented Specialist, Performance Marketing to support paid search campaigns and drive enrollment opportunities. You will work with internal teams and partners to ensure campaigns run efficiently, with strong focus on data-driven optimization and reporting.

The role collaborates with Analytics, Enrollment, and Digital teams to achieve marketing objectives, across multiple markets, with a focus on Cost per Enrollment and ROI improvements.