Enrollment-Focused Performance Marketing Specialist

Pearson; Jackson (MS); On-site; USD 55,000 - 140,000; Full time

Job summary

Pearson is seeking a detail-oriented Specialist, Performance Marketing to support paid search campaigns driving student enrollment for educational products across multiple markets. This role handles day-to-day execution, monitoring, optimization support, and reporting under the Principal, Performance Marketing.

You will work with internal teams and agency partners to ensure campaigns run efficiently, meet performance goals, and identify optimization opportunities.

Qualifications

• 3–6 years of hands-on experience managing Paid Search (SEM) campaigns.
• In-depth experience with Google Ads and Google Analytics.
• Familiarity with bid management platforms such as SA360 is preferred.
• Experience analyzing campaign performance data and making optimization recommendations.
• Strong analytical and problem-solving skills.
• Excellent attention to detail and organizational skills.
• Proficiency with Excel and performance reporting tools.
• Strong written and verbal communication skills.

Responsibilities

• Support the execution and ongoing management of paid search campaigns across Google Ads, Microsoft Ads, and SA360.
• Implement campaign updates, ad copy changes, audience targeting adjustments, budget modifications, and other optimization recommendations.
• Monitor campaign performance daily and identify performance trends, issues, or opportunities.
• Conduct keyword research, search query analysis, and competitive monitoring.
• Support campaign launches, promotions, enrollment season initiatives, and market-specific programs.
• Ensure campaign settings, budgets, and targeting configurations are accurately maintained.
• Assist in testing initiatives across ad copy, bidding strategies, audiences, landing pages, and campaign structures.
• Analyze campaign data and provide recommendations to improve enrollment volume, conversion rates, and efficiency.
• Support ongoing optimization to improve Cost per Enrollment and ROI.
• Stay informed on search platform updates and AI-driven capabilities.

Skills

SEM

Google Ads

Google Analytics

SA360

Excel

Communication

Tools

SA360

Google Ads

Google Analytics

Job description

Pearson is seeking a detail-oriented Specialist, Performance Marketing to support paid search campaigns driving student enrollment for educational products across multiple markets. This role handles day-to-day execution, monitoring, optimization support, and reporting under the Principal, Performance Marketing.

You will work with internal teams and agency partners to ensure campaigns run efficiently, meet performance goals, and identify optimization opportunities.