Paid Search Specialist for Enrollment Growth

Pearson; Concord (NH); In loco; USD 55.000 - 140.000; Tempo pieno

Descrizione del lavoro

Pearson is seeking a detail-oriented Specialist, Performance Marketing to support paid search campaigns and drive enrollment. You will execute, monitor, optimize, and report across multiple markets, collaborating with internal teams and agency partners.

This role emphasizes data-driven decisions and continuous learning in performance marketing. Reporting to the Principal, Performance Marketing, you will contribute to campaign launches, testing, and optimization efforts while staying current on

Competenze

• 3-6 years of hands-on paid search campaign management.
• Deep experience with Google Ads and Google Analytics.
• Familiarity with SA360 bid management.
• Strong analytical and problem-solving skills.
• Excellent attention to detail and organization.
• Proficient in Excel and performance reporting tools.

Mansioni

• Execute and manage paid search campaigns across Google Ads, Microsoft Ads, and SA360.
• Implement updates, ad copy, targeting, budgets, and optimization recommendations.
• Monitor performance daily and identify trends and opportunities.
• Conduct keyword research and competitive analysis.
• Prepare recurring campaign reports and insights.
• Collaborate with agency and cross-functional teams.

Conoscenze

Paid search

Analytics

Attention to detail

Excel

Communication

Time management

Strumenti

SA360

Google Ads

Google Analytics

Microsoft Ads

Descrizione del lavoro

Pearson is seeking a detail-oriented Specialist, Performance Marketing to support paid search campaigns and drive enrollment. You will execute, monitor, optimize, and report across multiple markets, collaborating with internal teams and agency partners.

This role emphasizes data-driven decisions and continuous learning in performance marketing. Reporting to the Principal, Performance Marketing, you will contribute to campaign launches, testing, and optimization efforts while staying current on