Enrollment-Driven Performance Marketing Specialist

Pearson

Little Rock (AR)

Presencial

USD 55 000 - 140 000

Tempo integral

há 15 horas

Torna-te num dos primeiros candidatos

Uma candidatura completa num minuto

Currículo e carta de apresentação personalizados, prontos a enviar.

Ultrapassa os filtros ATS

Resumo da oferta

Pearson seeks a detail-oriented Specialist, Performance Marketing to drive adoption of educational products and new student enrollment. You will execute, monitor, optimize, and report on paid search campaigns across markets, collaborating with internal teams and agency partners to hit enrollment goals.

The role emphasizes data-driven decision making, familiarity with Google Ads and SA360, and a hands-on approach to optimization and reporting.

Qualificações

3–6 years hands-on experience managing Paid Search campaigns.
In-depth experience with Google Ads and Google Analytics.
Experience with SA360 preferred.
Strong analytical and problem-solving skills.
Excellent attention to detail and organizational skills.
Proficiency with Excel and performance reporting tools.
Strong written and verbal communication skills.

Responsabilidades

Support the execution and ongoing management of paid search campaigns across Google Ads, Microsoft Ads, and SA360.
Implement campaign updates, ad copy changes, audience targeting adjustments, budget modifications, and other optimization recommendations.
Monitor campaign performance daily and identify performance trends, issues, or opportunities.
Conduct keyword research, search query analysis, and competitive monitoring.
Support campaign launches, promotions, enrollment season initiatives, and market-specific programs.
Ensure campaign settings, budgets, and targeting configurations are accurately maintained.