Growth-Focused Performance Marketing Specialist

Pearson; Cheyenne (WY); On-site; USD 55,000 - 140,000; Full time

Job summary

Pearson is seeking a detail-oriented Specialist, Performance Marketing to support paid search campaigns driving student enrollment. You will execute, monitor, optimize, and report across multiple markets, collaborating with internal teams and agencies.

The role emphasizes data-driven decision making and a drive to improve enrollment efficiency. Reporting to the Principal, Performance Marketing, you will help ensure campaigns run smoothly, stay aligned with enrollment goals, and advance

Qualifications

• 3–6 years of hands-on experience managing Paid Search (SEM) campaigns.
• In-depth experience with Google Ads and Google Analytics.
• Proficiency with Excel and performance reporting tools.

Responsibilities

• Support the execution and ongoing management of paid search campaigns across Google Ads, Microsoft Ads, and SA360.
• Implement campaign updates, ad copy changes, audience targeting adjustments, budget modifications, and other optimization recommendations.
• Monitor campaign performance daily and identify performance trends, issues, or opportunities.
• Conduct keyword research, search query analysis, and competitive monitoring.
• Support campaign launches, promotions, enrollment season initiatives, and market-specific programs.
• Ensure campaign settings, budgets, and targeting configurations are accurately maintained.

Skills

Analytical thinking

Attention to detail

Communication

Time management

Problem solving

Tools

Google Ads

Google Analytics

SA360

Microsoft Ads

Excel

Job description

Pearson is seeking a detail-oriented Specialist, Performance Marketing to support paid search campaigns driving student enrollment. You will execute, monitor, optimize, and report across multiple markets, collaborating with internal teams and agencies.

The role emphasizes data-driven decision making and a drive to improve enrollment efficiency. Reporting to the Principal, Performance Marketing, you will help ensure campaigns run smoothly, stay aligned with enrollment goals, and advance