Performance Marketing Specialist - Paid Search & Growth

Pearson; Austin (TX); On-site; USD 55,000 - 140,000; Full time

Job summary

Pearson is seeking a detail-oriented Specialist, Performance Marketing to support paid search campaigns driving student enrollment and adoption of educational products. You will execute, monitor, optimize, and report on campaigns across multiple markets, reporting to the Principal, Performance Marketing.

The role requires 3–6 years of hands-on paid search experience, strong analytics, Excel proficiency, and excellent communication.

Qualifications

• 3-6 years hands-on experience managing Paid Search (SEM) campaigns.
• In-depth experience with Google Ads and Google Analytics.
• Familiarity with SA360 bid management platform is preferred.
• Experience analyzing campaign performance data and making optimization recommendations.
• Strong analytical and problem-solving skills.
• Excellent attention to detail and organizational skills.
• Proficiency with Excel and performance reporting tools.
• Strong written and verbal communication skills.

Responsibilities

• Plan and execute paid search campaigns across Google Ads, Microsoft Ads, and SA360.
• Implement updates, copy changes, audience targeting, and budgets.
• Monitor daily performance and identify trends, issues or opportunities.
• Conduct keyword research and competitive monitoring.
• Support launches and enrollment season initiatives across markets.
• Ensure campaigns are properly configured and tracked.

Skills

Paid Search

Google Ads

Google Analytics

SA360

Data Analysis

Excel

Campaign Optimization

Communication

Problem Solving

Attention to Detail

Job description

Pearson is seeking a detail-oriented Specialist, Performance Marketing to support paid search campaigns driving student enrollment and adoption of educational products. You will execute, monitor, optimize, and report on campaigns across multiple markets, reporting to the Principal, Performance Marketing.

The role requires 3–6 years of hands-on paid search experience, strong analytics, Excel proficiency, and excellent communication.