Paywall & Registration Growth Strategist

Dow Jones; New York (NY); On-site; USD 65,000 - 80,000; Full time

Job summary

Dow Jones is seeking a results-oriented Paywall and Registration Strategy Analyst to drive audience monetization across Dow Jones media properties, including The Wall Street Journal, Barron’s, and MarketWatch. This role collaborates with Subscriptions Operations, Product, and Newsrooms to implement conversion strategies aligned with business goals.

The ideal candidate brings strong digital marketing and analytics expertise, understands funnel drivers, and thrives in fast-paced, test-and-learn

Qualifications

• Bachelor’s degree or equivalent experience
• 1 year of experience in audience development, digital marketing, or related role
• Strong understanding of digital marketing principles and audience segmentation
• Excellent analytical skills with the ability to interpret data and derive insights
• Experience working with cross-functional teams to execute monetization strategies
• Strong project management and stakeholder coordination
• Excellent communication and interpersonal skills, with stakeholder influence abilities
• Knowledge of the media landscape and current trends is desirable
• Passion for journalism and staying informed about current events

Responsibilities

• Paywall & Audience Strategy: develop, execute, and optimize paywall and audience monetization initiatives including campaign setup, QA, and tracking
• Registration Strategy: grow registrant-to-subscriber funnel and optimize experiences
• Funnel Optimization: improve the audience funnel from awareness to conversion and test placements for subscriptions growth
• Experimentation: plan, execute, and analyze A/B tests and optimization initiatives
• Reporting: monitor KPIs and maintain always-on reporting to inform decisions
• Cross-Functional Collaboration: partner with Dow Jones teams to align priorities and manage launches

Skills

Audience development

Digital marketing

Analytical skills

Cross-functional collaboration

Project management

Communication

Journalism awareness

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

Job description

Dow Jones is seeking a results-oriented Paywall and Registration Strategy Analyst to drive audience monetization across Dow Jones media properties, including The Wall Street Journal, Barron’s, and MarketWatch. This role collaborates with Subscriptions Operations, Product, and Newsrooms to implement conversion strategies aligned with business goals.

The ideal candidate brings strong digital marketing and analytics expertise, understands funnel drivers, and thrives in fast-paced, test-and-learn