Senior Manager, Audience Marketing

Dow Jones & Company, Inc.; New York (NY); On-site; USD 125,000 - 155,000; Full time

Benefits offered by this job

Healthcare Plans

Paid Time Off

Retirement Plans

Medical, Dental and Vision Insurance

Education Benefits

Paid Maternity and Paternity Leave

Family Care Benefits

Commuter Transit Program

Subscription Discounts

Employee Referral Program

Job summary

Dow Jones & Company, Inc. is seeking a Sr Manager of Audience Marketing to lead growth for The Wall Street Journal, Barron's and MarketWatch. You will drive audience consideration across media properties and manage one direct report within the Consumer Subscriptions team.

You will shape strategy with paid media partners, own lead-gen and newsletter monetization, collaborate with newsroom and marketing, and report on performance to optimize the purchase funnel.

Qualifications

• 8-10 years of experience in lead generation, subscription marketing, audience development or performance marketing.
• Empathetic people management skills with experience growing direct reports.
• Comfortable working with data and deriving insights to optimize campaigns.
• Strong organizational skills to manage multiple workstreams.
• Cross-functional communication across disciplines.

Responsibilities

• Audience marketing strategy: build and implement Dow Jones's audience strategy across all properties.
• Paid lead generation: own lead-gen, free registrations and newsletter signups.
• Cross-functional partnership: align organic and paid marketing with the Audience Development team.
• Testing roadmap: own testing roadmap for lead generation tactics and content-to-subscription paths.
• Newsletter monetization: drive paid campaigns and growth initiatives for newsletters.
• Performance reporting: partner with data teams to track impact on the purchase funnel.
• People management: empathetic leader with experience growing direct reports.

Skills

Lead generation

Audience development

People management

Data-driven decisions

Cross-functional collaboration

Strategic thinking

Team player mindset

Job description

About the Role:

Dow Jones is seeking a Sr Manager of Audience Marketing to join our Consumer Subscriptions team. In this role, you will be responsible for driving audience growth and consideration across Dow Jones media properties, including The Wall Street Journal, Barron's and MarketWatch. You will work closely with stakeholders across the newsroom and marketing as well as managing one direct report. The right candidate will be a team player, have excellent stakeholder management skills, is a great people manager and has a deep appreciation for business journalism coupled with a performance marketing mindset.

You Will:

Audience marketing strategy: Work closely with paid media partners as well as other stakeholders across the business to build Dow Jones's audience marketing strategy and drive consideration. Build a strategy that results in long term downstream efficiencies but also optimizes for immediate provable impact.

Paid Lead Generation: Own all lead generation marketing including free registrations and newsletter sign ups. Build and test pre- and post-lead capture marketing journeys.

Cross-Functional Partnership: Work closely with the wider Audience Development team to ensure alignment of organic growth and paid marketing strategies.

Testing Roadmap: Develop and own the roadmap for testing the effectiveness of various lead generation tactics, content themes, messaging frameworks, and content-to-subscription pathways.

Newsletter Monetization: Own the monetization of newsletters within the consumer subscriptions divisions, driving paid marketing campaigns and working with key stakeholders across the newsroom and marketing to support newsletter growth initiatives

Performance Reporting: Work with data teams to own creation and distribution of reporting to track consideration impact within the wider user purchase funnel.

People Management Experience: Empathetic people manager with solid experience growing their direct reports.

You Have:

• 8-10 years of experience in lead generation, subscription marketing, audience development or performance marketing
• Empathetic people management skills with solid experience growing direct reports
• Comfortability working with data and deriving insights to optimize your campaigns
• Strong organizational skills and ability to manage multiple workstreams.
• Comfortability working cross-functionally and communicating across disciplines.
• A team player mentality and entrepreneurial mindset with drive to win
• Strategic thinking skills with proven ability to ideate and bring to life marketing strategies
• Experience in newsrooms is a plus!

Our Benefits

• Comprehensive Healthcare Plans
• Paid Time Off
• Retirement Plans
• Comprehensive Medical, Dental and Vision Insurance Plans
• Education Benefits
• Paid Maternity and Paternity Leave
• Family Care Benefits
• Commuter Transit Program
• Subscription Discounts
• Employee Referral Program

Learn more about all our US benefits

Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic under applicable law. EEO/Disabled/Vets

Reasonable Accommodation

We are committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application or participating in an interview due to a disability, email us at [e-mail]. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.

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Business Area: Dow Jones - Marketing

Job Category: Marketing & Product Management

Union Status:

Non-Union role

Base Pay Range: $125,000.00 - $155,000.00

We’re committed to offering competitive and flexible compensation to attract top talent. This pay range reflects our good faith estimate for the role and may vary based on a candidate’s experience, skills, location, and other relevant factors.

For bonus-eligible roles, targets are determined based on multiple considerations, including market benchmarks and individual contributions.

For benefits-eligible roles, we offer a comprehensive and competitive benefits package covering health, retirement, wellbeing, and more, along with optional benefits to meet the diverse needs of our employees.

Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world’s largest newsgathering operations globally.

It is home to leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Barron’s, MarketWatch, Mansion Global, Financial News, Dow Jones Risk & Compliance and Dow Jones Newswires. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).