Audience Growth & Subscriptions Lead

Dow Jones & Company, Inc.; New York (NY); On-site; USD 110,000 - 135,000; Full time

Benefits offered by this job

Healthcare Plans

Paid Time Off

Retirement Plans

Medical Insurance

Dental Insurance

Vision Insurance

Education Benefits

Maternity/Paternity Leave

Family Care Benefits

Commuter Transit Program

Subscription Discounts

Employee Referral Program

Job summary

Dow Jones & Company, Inc. is seeking an Audience Development Manager for our Consumer Subscriptions team in New York. You will grow reach, engagement, and subscription impact across The Wall Street Journal, Barron’s, and MarketWatch.

You will partner with Product, Newsroom, and Acquisition to translate audience initiatives into measurable business outcomes, tracking KPIs and optimizing strategies to drive registrations, newsletters and long-term customer value.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• Minimum of 7 years of audience development, digital marketing, or related experience.
• Proven track record of driving audience growth and engagement.
• Strong understanding of digital marketing, content distribution, and segmentation.
• Experience working with cross-functional teams to execute strategies.

Responsibilities

• Drive audience growth and subscription growth across platforms and properties.
• Translate reach into registrations, signups, and conversions.
• Collaborate with Product, Newsroom, and Acquisition teams on initiatives.
• Define KPIs, track performance, and provide insights to stakeholders.
• Maintain roadmaps and coordinate workstreams across brands.

Skills

Audience development

Digital marketing

Cross-functional collaboration

Analytics

Project management

Communication

Education

Bachelor's degree in Marketing/Business/Communications

Advanced degree preferred

Job description

Dow Jones & Company, Inc. is seeking an Audience Development Manager for our Consumer Subscriptions team in New York. You will grow reach, engagement, and subscription impact across The Wall Street Journal, Barron’s, and MarketWatch.

You will partner with Product, Newsroom, and Acquisition to translate audience initiatives into measurable business outcomes, tracking KPIs and optimizing strategies to drive registrations, newsletters and long-term customer value.