Audience Growth Lead, Subscriptions & Newsletters

Dow Jones & Company, Inc.; New York (NY); On-site; USD 125,000 - 155,000; Full time

Benefits offered by this job

Healthcare Plans

Paid Time Off

Retirement Plans

Medical, Dental and Vision Insurance

Education Benefits

Paid Maternity and Paternity Leave

Family Care Benefits

Commuter Transit Program

Subscription Discounts

Employee Referral Program

Job summary

Dow Jones & Company, Inc. is seeking a Sr Manager of Audience Marketing to lead growth for The Wall Street Journal, Barron's and MarketWatch. You will drive audience consideration across media properties and manage one direct report within the Consumer Subscriptions team.

You will shape strategy with paid media partners, own lead-gen and newsletter monetization, collaborate with newsroom and marketing, and report on performance to optimize the purchase funnel.

Qualifications

• 8-10 years of experience in lead generation, subscription marketing, audience development or performance marketing.
• Empathetic people management skills with experience growing direct reports.
• Comfortable working with data and deriving insights to optimize campaigns.
• Strong organizational skills to manage multiple workstreams.
• Cross-functional communication across disciplines.

Responsibilities

• Audience marketing strategy: build and implement Dow Jones's audience strategy across all properties.
• Paid lead generation: own lead-gen, free registrations and newsletter signups.
• Cross-functional partnership: align organic and paid marketing with the Audience Development team.
• Testing roadmap: own testing roadmap for lead generation tactics and content-to-subscription paths.
• Newsletter monetization: drive paid campaigns and growth initiatives for newsletters.
• Performance reporting: partner with data teams to track impact on the purchase funnel.
• People management: empathetic leader with experience growing direct reports.

Skills

Lead generation

Audience development

People management

Data-driven decisions

Cross-functional collaboration

Strategic thinking

Team player mindset

Job description

Dow Jones & Company, Inc. is seeking a Sr Manager of Audience Marketing to lead growth for The Wall Street Journal, Barron's and MarketWatch. You will drive audience consideration across media properties and manage one direct report within the Consumer Subscriptions team.

You will shape strategy with paid media partners, own lead-gen and newsletter monetization, collaborate with newsroom and marketing, and report on performance to optimize the purchase funnel.