Audience Growth Analyst - Subscriptions & Data Insights

Dow Jones & Company, Inc.; New York (NY); On-site; USD 65,000 - 80,000; Full time

Job summary

Dow Jones & Company, Inc. is seeking an Audience Analyst for Subscriptions Audience to drive growth across The Wall Street Journal, Barron’s, and MarketWatch.

You will uncover audience behavior, drive data-informed content promotion, and support engagement strategies across our consumer brands. You will collaborate with Product, Engineering, and editorial teams to define metrics, analyze funnels, and deliver actionable recommendations.

Qualifications

• 1–2 years of professional experience in a subscription, marketing, or data-related role.
• Bachelor's degree in a quantitative field or equivalent experience.
• Understanding of SQL, Snowflake, and Tableau.
• Familiarity with Piano Composer and StatSig testing platforms.
• Strong Excel/Google Sheets skills.
• Ability to translate data into clear recommendations for non-technical stakeholders.
• Attention to detail and data accuracy.
• Strong communication and teamwork abilities.
• Passion for news and subscriptions and curiosity about audience behavior.

Responsibilities

• Define data requirements and success metrics with Product and Engineering.
• Monitor experiment performance to optimize testing outcomes.
• Incorporate AI/automation to streamline analysis and project management.
• Document query optimization and migrate from BigQuery to Snowflake.
• Analyze acquisition funnels and build dashboards in Tableau.
• Segment audiences and design growth campaigns with Newsroom and Subscription teams.

Skills

SQL

Data-driven decision making

Data storytelling

Communication

Team collaboration

Education

Bachelor's degree in Business Analytics/Data Science/Quantitative field

Tools

Snowflake

Tableau

Excel

Google Sheets

Piano Composer

StatSig

Job description

Dow Jones & Company, Inc. is seeking an Audience Analyst for Subscriptions Audience to drive growth across The Wall Street Journal, Barron’s, and MarketWatch.

You will uncover audience behavior, drive data-informed content promotion, and support engagement strategies across our consumer brands. You will collaborate with Product, Engineering, and editorial teams to define metrics, analyze funnels, and deliver actionable recommendations.