Senior Growth Marketing Lead, Audience & Subscriptions

Dow Jones; New York (NY); On-site; USD 125,000 - 155,000; Full time

Benefits offered by this job

Healthcare plans

Paid time off

Retirement plans

Medical, dental, vision insurance

Parental leave

Family care benefits

Commuter transit program

Subscription discounts

Employee referral program

Job summary

Dow Jones seeks a Senior Manager of Audience Marketing to lead growth across WSJ, Barron’s and MarketWatch. You will own lead generation and newsletter growth, partner with paid media, and align paid and organic strategies across the audience development team.

You will manage one direct report, translate data into actionable insights, and drive monetization of newsletters within the consumer subscriptions division. This role blends journalism insight with a performance marketing mindset.

Qualifications

• 8–10 years of experience in lead generation, subscription marketing or audience development.
• Experience in managing direct reports and leading teams.
• Proven ability to derive insights from data to optimize campaigns.
• Strong organizational skills and ability to manage multiple workstreams.
• Experience collaborating across disciplines and with stakeholders.

Responsibilities

• Build Dow Jones's audience marketing strategy with paid media partners and other stakeholders.
• Own lead generation marketing including free registrations and newsletter signups.
• Align organic growth and paid marketing strategies with the broader audience team.
• Develop and own the roadmap to test lead gen tactics, content themes, messaging and pathways.
• Own monetization of newsletters and drive paid campaigns with newsroom and marketing partners.
• Collaborate with data teams to create and distribute reporting on consideration impact in the funnel.
• Demonstrate empathetic leadership and grow direct reports.

Skills

Lead generation

Subscription marketing

Audience development

Performance marketing

People management

Data-driven marketing

Organizational skills

Cross-functional collaboration

Team player

Strategic thinking

Newsroom experience

Job description

Dow Jones seeks a Senior Manager of Audience Marketing to lead growth across WSJ, Barron’s and MarketWatch. You will own lead generation and newsletter growth, partner with paid media, and align paid and organic strategies across the audience development team.

You will manage one direct report, translate data into actionable insights, and drive monetization of newsletters within the consumer subscriptions division. This role blends journalism insight with a performance marketing mindset.