Audience Growth & Subscriptions Lead

Dow Jones; New York (NY); Hybrid; USD 110,000 - 135,000; Full time

Benefits offered by this job

Healthcare Plans

Paid Time Off

Retirement Plans

Medical Insurance

Dental Insurance

Vision Insurance

Education Benefits

Maternity Leave

Paternity Leave

Family Benefits

Commuter Transit

Subscription Discounts

Employee Referrals

Job summary

Dow Jones is seeking an Audience Development Manager to grow reach, engagement and subscriptions for The Wall Street Journal, Barron's and MarketWatch. You will translate audience demand into scalable growth, partnering with Product and Newsroom to drive measurable business outcomes.

You will own platform growth across multiple formats, develop the subscription funnel, and track KPIs to optimize registrations, newsletters and engagement.

Qualifications

• Bachelor's degree or equivalent in marketing or related field; advanced degree preferred.
• 7+ years in audience development/digital marketing in media.
• Proven track record of growth and engagement.
• Strong digital marketing principles and segmentation.
• Excellent analytical skills.
• Experience working with Product and Newsroom teams.
• Strong PM skills with multiple initiatives.
• Excellent communication and interpersonal skills.
• Knowledge of media landscape and trends.
• Passion for journalism and staying informed.

Responsibilities

• Platform Audience Growth: drive growth across video, audio, social, app stores and search, oversee growth partnerships.
• Subscription Funnel Development: translate reach into registrations, newsletters and conversions.
• Cross-Functional Execution: work with Product, Newsroom and Acquisition to scope and execute initiatives.
• Performance Tracking and Reporting: define KPIs and provide regular insights to stakeholders.
• Roadmap and Stakeholder Management: maintain roadmaps and coordinate workstreams across brands.

Skills

Audience growth

Digital marketing

Analytics

Cross-functional

Project management

Communication

Media landscape

Journalism passion

Education

Bachelor's degree in Marketing/Business/Communications

Advanced degree preferred

Job description

Dow Jones is seeking an Audience Development Manager to grow reach, engagement and subscriptions for The Wall Street Journal, Barron's and MarketWatch. You will translate audience demand into scalable growth, partnering with Product and Newsroom to drive measurable business outcomes.

You will own platform growth across multiple formats, develop the subscription funnel, and track KPIs to optimize registrations, newsletters and engagement.