Partner Marketing Strategy & Demand Gen Lead

CVS Health Corporation; Virginia (MN); Hybrid; USD 68,000 - 199,000; Full time

Benefits offered by this job

Equity award program

Bonus/commission program

Job summary

CVS Health Corporation’s Health100 is seeking a B2B Partner Marketing Strategy Lead to shape partner marketing strategy across pharmaceutical companies, health plans, PBMs, employers, and digital health partners.

The role drives demand generation, develops partner value propositions, and ensures the Sales teams are equipped with effective enablement materials, launches, and performance insights to improve pipeline and commercial outcomes.

Qualifications

• 5+ years of experience in B2B, partner, or product marketing.
• 5+ years of experience developing partner-facing messaging, launches and sales enablement materials.
• 4+ years proven ability to drive demand generation and support pipeline growth.
• 4+ years of experience working cross-functionally with Sales and Product teams.
• 3+ years displaying strong analytical and strategic thinking skills.
• 3+ years demonstrating the ability to operate effectively in a highly matrixed organization.
• 3+ years demonstrating strong organization, communication, storytelling, and stakeholder management skills.

Responsibilities

• Lead partner and B2B marketing strategy and execution
• Drive demand generation and pipeline growth
• Own sales enablement strategy and infrastructure
• Develop partner-focused messaging and materials
• Lead launches and commercial readiness
• Incorporate commercial insights to strengthen strategy
• Own measurement and performance tracking

Skills

B2B marketing

Partner marketing

Product marketing

Demand generation

Cross-functional collaboration

Analytical thinking

Stakeholder management

Storytelling

Organization and communication

Education

Bachelor’s degree in Business, Marketing or related field

Job description

CVS Health Corporation’s Health100 is seeking a B2B Partner Marketing Strategy Lead to shape partner marketing strategy across pharmaceutical companies, health plans, PBMs, employers, and digital health partners.

The role drives demand generation, develops partner value propositions, and ensures the Sales teams are equipped with effective enablement materials, launches, and performance insights to improve pipeline and commercial outcomes.