B2B Partner Marketing Lead - Strategy & Demand Gen

CVS Health Corporation; Missouri; Hybrid; USD 68,000 - 199,000; Full time

Benefits offered by this job

Medical, dental & vision

Paid time off

Retirement savings options

Wellness programs

Equity incentive program

Job summary

CVS Health Corporation’s Health100 unit seeks a B2B Partner Marketing Strategy Lead to shape partner marketing across pharmaceutical companies, health plans and PBMs, employers, pharmacies, and digital health partners.

The role owns demand generation strategy, partner value propositions, and marketing’s contribution to pipeline and commercial outcomes, while guiding sales enablement, launches, and asset development across teams.

Qualifications

• 5+ years in B2B, partner, or product marketing.
• 5+ years developing partner-facing messaging, launches and sales enablement materials.
• 4+ years driving demand generation and supporting pipeline growth.
• 4+ years cross-functional work with Sales and Product teams.
• 3+ years analytical and strategic thinking skills.
• 3+ years in a highly matrixed organization.
• 3+ years storytelling and stakeholder management skills.

Responsibilities

• Lead partner and B2B marketing strategy and execution.
• Drive demand generation and pipeline growth with Sales and Commercial teams.
• Own sales enablement strategy and materials ecosystem.
• Develop partner-focused messaging and sell sheets, FAQs, case studies.
• Lead launches with aligned messaging and timelines across teams.
• Incorporate commercial insights to refine messaging and effectiveness.
• Define KPIs and measure marketing impact on pipeline and engagement.

Skills

B2B/Partner/Marketing

Partner messaging & enablement

Demand generation & pipeline

Cross-functional collaboration

Analytical thinking

Matrixed organization experience

Stakeholder management

Education

Bachelor’s degree in Business/Marketing or related field

Job description

CVS Health Corporation’s Health100 unit seeks a B2B Partner Marketing Strategy Lead to shape partner marketing across pharmaceutical companies, health plans and PBMs, employers, pharmacies, and digital health partners.

The role owns demand generation strategy, partner value propositions, and marketing’s contribution to pipeline and commercial outcomes, while guiding sales enablement, launches, and asset development across teams.