B2B Partner Marketing Strategy Leader

CVS Health Corporation; North Carolina; Hybrid; USD 68,000 - 199,000; Full time

Job summary

CVS Health Corporation's Health100 team is seeking a B2B Partner Marketing Strategy Lead to shape partner marketing across pharmaceutical companies, health plans, PBMs, employers, pharmacies, and digital health partners.

You will own demand generation, partner value propositions, and marketing's contribution to pipeline and commercial outcomes, while enabling Sales with compelling assets and messaging.

Qualifications

• 5+ years of experience in B2B, partner, or product marketing.
• 5+ years of experience developing partner-facing messaging, launches and sales enablement materials.
• 4+ years proven ability to drive demand generation and support pipeline growth.
• 4+ years of experience working cross-functionally with Sales and Product teams.
• 3+ years displaying strong analytical and strategic thinking skills.
• 3+ years demonstrating the ability to operate effectively in a highly matrixed organization.
• 3+ years demonstrating strong organization, communication, storytelling, and stakeholder management skills.

Responsibilities

• Lead partner and B2B marketing strategy and execution
• Drive demand generation and pipeline growth
• Own sales enablement strategy and infrastructure
• Develop partner-focused messaging and materials
• Lead launches and commercial readiness
• Incorporate commercial insights to strengthen strategy
• Own measurement and performance tracking

Skills

B2B marketing

Partner marketing

Sales enablement

Demand generation

Cross-functional collaboration

Analytical thinking

Stakeholder management

Education

Bachelor’s degree in Business/Marketing or related field

Job description

CVS Health Corporation's Health100 team is seeking a B2B Partner Marketing Strategy Lead to shape partner marketing across pharmaceutical companies, health plans, PBMs, employers, pharmacies, and digital health partners.

You will own demand generation, partner value propositions, and marketing's contribution to pipeline and commercial outcomes, while enabling Sales with compelling assets and messaging.