B2B Partner Marketing Lead — Demand & Growth

CVS Health Corporation; South Carolina; Hybrid; USD 68,000 - 199,000; Full time

Job summary

CVS Health Corporation’s Health100 unit seeks a B2B Partner Marketing Strategy Lead to shape partner marketing across pharmaceutical companies, health plans, PBMs, employers, pharmacies, and digital health partners. This role drives demand generation, partner value propositions, and marketing’s contribution to pipeline and commercial outcomes.

The candidate will own messaging, launches, and sales enablement, ensuring alignment with Sales and Commercial teams while coordinating go‑to‑market

Qualifications

• 5+ years in B2B, partner, or product marketing.
• 5+ years developing partner-facing messaging, launches and sales enablement materials.
• 4+ years proven ability to drive demand generation and support pipeline growth.
• 4+ years of experience working cross-functionally with Sales and Product teams.
• 3+ years displaying strong analytical and strategic thinking skills.
• 3+ years operating in a highly matrixed organization.
• 3+ years demonstrating strong organization, communication, storytelling, and stakeholder management skills.

Responsibilities

• Lead partner and B2B marketing strategy and execution.
• Drive demand generation and pipeline growth.
• Own sales enablement strategy and infrastructure.
• Develop partner-focused messaging and materials.
• Lead launches and commercial readiness.
• Incorporate commercial insights to strengthen strategy.
• Own measurement and performance tracking.

Skills

B2B marketing

Partner marketing

Product marketing

Demand generation

Cross-functional collaboration

Analytical thinking

Storytelling

Stakeholder management

Education

Bachelor’s degree in Business/Marketing

Job description

CVS Health Corporation’s Health100 unit seeks a B2B Partner Marketing Strategy Lead to shape partner marketing across pharmaceutical companies, health plans, PBMs, employers, pharmacies, and digital health partners. This role drives demand generation, partner value propositions, and marketing’s contribution to pipeline and commercial outcomes.

The candidate will own messaging, launches, and sales enablement, ensuring alignment with Sales and Commercial teams while coordinating go‑to‑market