B2B Partner Marketing Lead — Strategy & Demand Gen

CVS Health Corporation; Nebraska; Hybrid; USD 68,000 - 199,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

Paid time off

Retirement plan

Job summary

CVS Health Corporation is seeking a B2B Partner Marketing Strategy Lead to guide Health100's partner marketing across pharma, health plans, PBMs, employers, pharmacies, and digital health partners.

The role covers demand generation, partner value propositions, and marketing's contribution to pipeline and commercial outcomes, ensuring Sales teams have compelling enablement materials and messaging.

Qualifications

• 5+ years in B2B, partner, or product marketing.
• 5+ years developing partner-facing messaging, launches and sales enablement materials.
• 4+ years driving demand generation and pipeline growth.
• 4+ years cross-functional experience with Sales and Product teams.
• 3+ years analytical and strategic thinking.
• 3+ years operating in a highly matrixed organization.
• 3+ years organizational, communication, storytelling, and stakeholder management skills.

Responsibilities

• Lead partner and B2B marketing strategy and execution.
• Drive demand generation and pipeline growth with Sales and Commercial teams.
• Own sales enablement strategy and infrastructure for partner needs.
• Develop partner-focused messaging and materials (decks, FAQs, case studies).
• Lead launches and commercial readiness with aligned messaging and timelines.
• Incorporate commercial insights to refine messaging and effectiveness.
• Define KPIs and measurement frameworks for marketing impact.

Skills

B2B marketing

Partner messaging

Demand generation

Cross-functional

Analytical thinking

Stakeholder management

Storytelling

Communication skills

Matrixed environment

Education

Bachelor's degree

Job description

CVS Health Corporation is seeking a B2B Partner Marketing Strategy Lead to guide Health100's partner marketing across pharma, health plans, PBMs, employers, pharmacies, and digital health partners.

The role covers demand generation, partner value propositions, and marketing's contribution to pipeline and commercial outcomes, ensuring Sales teams have compelling enablement materials and messaging.