Orchestration Engine Lead — Cross-Channel Strategy

BioSpace; Thousand Oaks (CA); On-site; USD 160,000 - 200,000; Full time

Job summary

Amgen seeks an Associate Director for the Orchestration Engine Business Lead role to translate brand priorities into scalable orchestration capabilities across channels. You will own portfolio requirements, drive adoption, and partner with Decision Sciences, Technology, CRM, and content teams in a complex cross-functional environment.

The role requires strong business product ownership and governance, with responsibilities spanning discovery to deployment and enterprise reuse across multiple

Qualifications

• Doctorate degree and 3 years of experience in Commercial, Marketing, Sales, Medical, Analytics, Product Management, or a related function.
• OR Masters degree and 5 years of experience in Commercial, Marketing, Sales, Medical, Analytics, Product Management, or a related function.
• OR Bachelors degree and 7 years of experience in Commercial, Marketing, Sales, Medical, Analytics, Product Management, or a related function.
• OR Associates degree and 12 years of experience in Commercial, Marketing, Sales, Medical, Analytics, Product Management, or a related function.
• OR High school diploma / GED and 14 years of experience in Commercial, Marketing, Sales, Medical, Analytics, Product Management, or a related function.
• Experience partnering directly with pharmaceutical brand teams and commercial stakeholders.
• Understanding of brand planning, omnichannel Marketing, customer engagement, and commercial workflows.
• Experience acting as a business product owner or product lead, includingrequirementsdevelopment, backlog management, testing, deployment, and adoption.

Responsibilities

• Serve as the primary Orchestration Engine partner for assigned portfolio and brand teams.
• Partner with brands to define desired cross-channel customer experiences and identify high-value orchestration opportunities.
• Translate portfolio priorities into a sequenced backlog of NBA, audience activation, journey orchestration, and workflow use cases.
• Assess opportunities based on business value, customer and patient impact, readiness, feasibility, and potential for enterprise reuse.
• Identify common requirements across brands and translate them into reusable decisioning patterns and activation capabilities.
• Translate brand objectives and customer journey needs into business requirements, user stories, decision rules, and acceptance criteria.
• Define how data, analytics, AI-generated recommendations, business rules, and human judgment should come together in operational workflows.
• Co-design orchestration capabilities with Decision Sciences, Technology, CRM, CDP, content, channel, and vendor partners.
• Define eligibility criteria, prioritization requirements, workflow handoffs, approval points, and business guardrails.
• Ensure recommendations are relevant, explainable, compliant, and actionable within Marketing workflows.
• Represent portfolio requirements while aligning to enterprise Orchestration Engine standards and architecture.
• Provide business ownership from discovery and design through testing, deployment, and optimization.
• Coordinate brand participation in workshops, requirements validation, user acceptance testing, and release readiness.
• Partner with Technology and vendor teams to resolve requirements, dependencies, risks, and implementation decisions.
• Coordinate rollout and adoption plans with brand, Marketing Operations, and change-management partners.
• Drive adoption of Orchestration Engine capabilities across the assigned Marketing organization.
• Gather user feedback and translate learnings into product, workflow, and roadmap enhancements.
• Help Extend Successful Capabilities Efficiently Across additional brands And Use Cases.
• Apply enterprise standards for NBA, decision logic, audience activation, journey orchestration, and human-led decision-making.
• Ensure business rules, eligibility criteria, prioritization logic, and approval workflows are documented and governed.
• Partner with Legal, Regulatory, Privacy, Compliance, and other control functions as appropriate.
• Define success measures for assigned orchestration use cases.
• Monitor adoption, recommendation utilization, workflow performance, and business impact with analytics partners.
• Use performance data and stakeholder feedback to improve decisioning patterns and customer experiences.
• Lead matrixed teams through requirements definition, design decisions, testing, deployment, and adoption.
• Communicate portfolio roadmap progress, decisions, risks, dependencies, and impact.
• Translate analytical, AI, and technical concepts into clear business implications and actionable recommendations.
• Balance portfolio-specific needs with enterprise scalability and reuse.
• We are all different, yet we all use our unique contributions to serve patients. The professional we seek is asenior leader with these qualifications.
• Experience partnering directly with pharmaceutical brand teams and commercial stakeholders.
• Understanding of brand planning, omnichannel Marketing, customer engagement, and commercial workflows.
• Experience acting as a business product owner or product lead, including requirements development, backlog management, testing, deployment, and adoption.
• Experience translating customer journey needs into scalable worklows and business capabilities.

Skills

Orchestration Engine

Decision Sciences

CRM

CDP

Product ownership

Stakeholder management

Cross-functional leadership

Communication skills

Backlog management

Life sciences

Education

Doctorate degree

Masters degree

Bachelors degree

Associates degree

High school diploma

Tools

CRM platforms

CDP platforms

Job description

Amgen seeks an Associate Director for the Orchestration Engine Business Lead role to translate brand priorities into scalable orchestration capabilities across channels. You will own portfolio requirements, drive adoption, and partner with Decision Sciences, Technology, CRM, and content teams in a complex cross-functional environment.

The role requires strong business product ownership and governance, with responsibilities spanning discovery to deployment and enterprise reuse across multiple