Cross-Channel Performance Strategy Lead

OMLUS Hearts and Science LLC; United States; On-site; USD 70,000 - 125,000; Full time

Benefits offered by this job

In‑office collaboration

Job summary

Hearts & Science seeks an Associate Director, Performance Marketing to lead cross‑channel performance initiatives for a major retail client. You will drive day‑to‑day strategy, budgeting, reporting, and optimization with channel teams and agency partners, translating complex data into actionable guidance.

You will report to the Senior Director and influence senior stakeholders across channels. The role emphasizes hands‑on activation, strategic thinking, and clear client communication in a

Qualifications

• 4+ years of experience in performance marketing or a related field

Responsibilities

• Lead day‑to‑day cross‑channel performance marketing initiatives with Paid Search, Paid Social, Digital/Google Demand Gen, Affiliate and other teams
• Lead analyses to identify trends, opportunities, risks and optimization recommendations
• Develop clear, executive‑ready performance insights and recommendations for reports and client communications
• Own budget stewardship and forecasting across workstreams and coordinate with channel teams

Skills

Cross-channel leadership

Performance marketing

Analytical mindset

Data interpretation

Client management

Executive storytelling

Excel proficiency

Tools

Google Ads

Microsoft Advertising

Meta Ads Manager

Google Demand Gen

Excel

Job description

Hearts & Science seeks an Associate Director, Performance Marketing to lead cross‑channel performance initiatives for a major retail client. You will drive day‑to‑day strategy, budgeting, reporting, and optimization with channel teams and agency partners, translating complex data into actionable guidance.

You will report to the Senior Director and influence senior stakeholders across channels. The role emphasizes hands‑on activation, strategic thinking, and clear client communication in a