AI-Driven Omnichannel Orchestration Leader

Axtria - Ingenious Insights; San Francisco (CA); Hybrid; USD 131,000 - 175,000; Full time

Benefits offered by this job

People are our biggest perk

Job summary

Axtria is seeking an Omnichannel Orchestration Lead to partner with the commercial teams of top pharma clients. You will architect data-driven journeys that sequence personal and non-personal channels, with AI at the core, across field and non-personal promotion.

This hybrid role is based in the San Francisco Bay Area, requiring in-person collaboration with clients and Axtria teams. The ideal candidate brings 5–10 years in pharma, hands-on orchestration across channels, and fluency with

Qualifications

• 5–10 years of experience in the pharmaceutical/life sciences industry with direct experience in commercial, marketing, or sales operations.
• Demonstrated hands-on experience orchestrating both field and non-personal promotion channels.
• Bachelor's degree required; advanced degree a plus.
• Must be based in or able to work from the San Francisco / Bay Area under a hybrid work model.
• Experience with pharma CRM and marketing automation/orchestration platforms (Veeva CRM, Veeva Align, Salesforce Marketing Cloud, AEM, Tealium, etc.) is expected.

Responsibilities

• Design and govern the end-to-end omnichannel orchestration strategy for clients, connecting field and NPP channels across brands and therapeutic areas.
• Partner with client brand and sales leadership to define channel sequencing rules, trigger logic, and AI-powered frameworks that learn from engagement data.
• Serve as the trusted advisor and primary liaison across client marketing, sales operations, data/analytics, and technology teams, translating orchestration strategy into executable business rules and ML models.
• Lead cross-functional governance forums that align client stakeholders on orchestration priorities, measurement, and continuous optimization.
• Define and monitor KPIs for orchestration effectiveness and ensure compliance with regulatory and privacy requirements.

Skills

Omnichannel design

AI decisioning

Pharma industry experience

CRM platforms

Hybrid work

Education

Bachelor's degree

Tools

Veeva CRM

Veeva Align

Salesforce Marketing Cloud

AEM

Tealium

Job description

Axtria is seeking an Omnichannel Orchestration Lead to partner with the commercial teams of top pharma clients. You will architect data-driven journeys that sequence personal and non-personal channels, with AI at the core, across field and non-personal promotion.

This hybrid role is based in the San Francisco Bay Area, requiring in-person collaboration with clients and Axtria teams. The ideal candidate brings 5–10 years in pharma, hands-on orchestration across channels, and fluency with