Omnichannel Orchestration Lead – Oncology Marketing

GlaxoSmithKline; Philadelphia (Philadelphia County); Hybrid; USD 150,000 - 190,000; Full time

Job summary

GlaxoSmithKline in Philadelphia is seeking a Sr. Manager, Omnichannel Orchestration and Enablement to drive the day‑to‑day operations of the Omnichannel Engine across multiple brands.

You will partner with marketing, sales operations, and data teams to deploy innovative, data‑driven campaigns and optimize field engagement. The role emphasizes deploying Veeva Opportunity Engine, refining models, and delivering insights through self‑serve dashboards.

Qualifications

• Bachelor's degree in marketing, life sciences, or related field.
• 5+ years marketing experience in pharma/biotech, oncology a plus.
• 1+ years KPI dashboards/performance reports experience.
• 1+ years with marketing tools such as digital platforms, CRM, analytics.
• Omnichannel experience and vendor management.

Responsibilities

• Leading deployment of Veeva Opportunity Engine with brand partners.
• Refining OE model and deployment logic.
• Build end-to-end omnichannel delivery across 4 brands.
• Manage dashboards like Opportunity Engine, NBA reporting.
• Lead DER for national meetings and training materials.
• Collaborate with Sales Ops, Data Management, and DD&T for data governance.

Skills

KPI dashboards

Omnichannel marketing

Vendor management

Digital marketing

Analytics

Education

Bachelor's degree

MBA preferred

Tools

Veeva Opportunity Engine

CRM systems

Analytics tools

Job description

GlaxoSmithKline in Philadelphia is seeking a Sr. Manager, Omnichannel Orchestration and Enablement to drive the day‑to‑day operations of the Omnichannel Engine across multiple brands.

You will partner with marketing, sales operations, and data teams to deploy innovative, data‑driven campaigns and optimize field engagement. The role emphasizes deploying Veeva Opportunity Engine, refining models, and delivering insights through self‑serve dashboards.