Omnichannel Orchestration Lead, Oncology Marketing - Hybrid

GSK; Philadelphia (Philadelphia County); Hybrid; USD 140.000 - 190.000; Vollzeit

Benefits dieser Stelle

Hybrid work arrangement

US benefits package

Zusammenfassung

GSK is seeking a Sr. Manager, Omnichannel Orchestration and Enablement in the Oncology Marketing group in the US.

You will own the Omnichannel Engine operations, deploy AI-driven targeting with Veeva, and collaborate with brand marketing, sales operations, and data partners to drive campaign performance across four brands. You will lead training, governance, and change management across a matrix organization, shaping the next phase of deployment and ensuring field uptake.

Qualifikationen

• Bachelor’s degree in a relevant field; 5+ years marketing experience in pharma/biotech.
• Experience building KPI dashboards and performance reports; strong data driven decision making.

Aufgaben

• Lead deployment of Veeva Opportunity Engine and OE model refinements.
• Oversee omnichannel campaigns across 4 brands and measure KPIs.
• Collaborate with brand marketing, sales operations, and data partners.
• Develop and maintain training materials and DER content for field teams.
• Lead cross-brand initiatives and vendor relationships for campaign execution.

Kenntnisse

Data to Insights

Digital Fluency

Marketing Campaign Planning

Marketing Measurement

Marketing Strategy Implementation

Omnichannel Marketing

Scientific Literacy

Ausbildung

Bachelor’s degree

Tools

Veeva Opportunity Engine

CRM systems

Marketing Automation

Jobbeschreibung

GSK is seeking a Sr. Manager, Omnichannel Orchestration and Enablement in the Oncology Marketing group in the US.

You will own the Omnichannel Engine operations, deploy AI-driven targeting with Veeva, and collaborate with brand marketing, sales operations, and data partners to drive campaign performance across four brands. You will lead training, governance, and change management across a matrix organization, shaping the next phase of deployment and ensuring field uptake.