Optical Store General Manager — Lead Team & Drive Sales

SmartRecruiters, Inc.; Daly City (CA); On-site; USD 61,606,000 - 75,016,000; Full time

Benefits offered by this job

401k with company match

Stock purchase plan

Flexible Spending Account

Paid time off

Company holidays

Parental leave

Eyewear discount

Disability insurance

Life insurance

Scholarship program

Education courses

Internal promotions

Job summary

America’s Best is seeking a General Manager to lead a retail eye care store, drive sales, and deliver exceptional patient service. You’ll manage daily operations, staffing, inventory, merchandising, and reporting, while partnering with the Doctor to ensure high-quality care.

You’ll coach and develop associates, enforce standards, and execute brand initiatives. A strong retail background and customer focus are essential.

Qualifications

• 5+ years of retail experience. Supervising experience preferred.
• Knowledge of the optical industry is preferred.
• Bachelor’s degree or equivalent experience preferred.
• Proven ability to lead, coach, and build strong associate relationships.
• Strong communication, organization, and problem-solving skills
• Passion for providing exceptional customer service and driving sales.
• Solid understanding of store operations and business performance.

Responsibilities

• Oversee all daily store operations, including staffing, inventory management, bookkeeping, planning, and enforcing company policies.
• Lead, train, and develop associates through consistent coaching, feedback, and growth opportunities.
• Monitor store performance and guide associates to deliver outstanding customer and patient experiences from start to finish.
• Partner with the Doctor to ensure every patient receives the highest level of care.
• Conduct store audits and uphold quality, merchandising, and service standards.
• Maintain open communication with the District Manager and provide accurate reporting.
• Ensure the store and facility meet all corporate and safety standards.

Skills

Retail leadership

Coaching

Communication

Problem solving

Sales focus

Store operations

Education

Bachelor’s degree or equivalent

Job description

America’s Best is seeking a General Manager to lead a retail eye care store, drive sales, and deliver exceptional patient service. You’ll manage daily operations, staffing, inventory, merchandising, and reporting, while partnering with the Doctor to ensure high-quality care.

You’ll coach and develop associates, enforce standards, and execute brand initiatives. A strong retail background and customer focus are essential.