Optical Store General Manager: Lead Teams & Drive Sales

National Vision, Inc.; Bristol, Northern (VA, KY); Hybrid; USD 65,000 - 90,000; Full time

Benefits offered by this job

401k retirement savings with company

Stock purchase plan

Flex Spending Account

Paid time off & holidays

Parental leave

Employee eyewear discount

Disability insurance

Life Insurance

College scholarship program

Job summary

America's Best, part of National Vision, Inc., seeks an experienced General Manager to lead a thriving optical store. You will drive sales, mentor a diverse team, and deliver exceptional patient care daily, while managing operations, merchandising, and budget performance.

Join a high-energy environment focused on service excellence, teamwork, and internal growth opportunities within a national optical retail company.

Qualifications

• 5+ years of retail experience; supervising experience preferred.
• Knowledge of the optical industry is preferred.
• Bachelor’s degree or equivalent experience preferred.
• Proven ability to lead, coach, and build strong associate relationships.
• Strong communication, organization, and problem-solving skills.
• Passion for providing exceptional customer service and driving sales.
• Solid understanding of store operations and business performance.

Responsibilities

• Oversee all daily store operations, including staffing, inventory management, bookkeeping, planning, and enforcing company policies.
• Lead, train, and develop associates through consistent coaching, feedback, and growth opportunities.
• Monitor store performance and guide associates to deliver outstanding customer and patient experiences from start to finish.
• Partner with the Doctor to ensure every patient receives the highest level of care.
• Conduct store audits and uphold quality, merchandising, and service standards.
• Maintain open communication with the District Manager and provide accurate reporting.
• Ensure the store and facility meet all corporate and safety standards.
• Execute marketing, merchandising, and promotional initiatives according to brand standards.
• Manage budgets, supplies, and inventory to meet financial goals.
• Recruit, hire, and retain top talent, creating schedules based on business needs and store traffic.
• Lead by example — coaching your team toward sales and service excellence.
• Provide clear, timely feedback and performance evaluations, while addressing issues proactively.
• Ensure compliance with company policies and maintain accurate associate files and records.

Skills

Leadership

Coaching

Customer service

Communication

Problem solving

Retail experience

Merchandising

Education

Bachelor’s degree or equivalent

Job description

America's Best, part of National Vision, Inc., seeks an experienced General Manager to lead a thriving optical store. You will drive sales, mentor a diverse team, and deliver exceptional patient care daily, while managing operations, merchandising, and budget performance.

Join a high-energy environment focused on service excellence, teamwork, and internal growth opportunities within a national optical retail company.