Optical Retail General Manager – Lead & Grow Team

National Vision, Inc.; West Long Branch (NJ); Hybrid; USD 70,000 - 100,000; Full time

Benefits offered by this job

401k with company match

Stock purchase plan

Paid time off

Parental leave

Eyewear discount

Disability insurance

Life Insurance

Scholarship program

Job summary

America’s Best is part of National Vision, and we are seeking a General Manager to lead store operations, drive sales, and deliver exceptional patient experiences. You will oversee staffing, budgeting, merchandising, and safety while coaching a team to reach goals.

Ideal candidates bring 5+ years in retail leadership, ABO/NCLE certification, and a Bachelor’s degree or equivalent. You will partner with clinical leadership to ensure top-quality care and outcomes for every patient visit.

Qualifications

• Minimum 5+ years of retail leadership experience.
• Knowledge of the optical industry preferred.
• ABO & NCLE certification required.
• Bachelor’s degree or equivalent experience preferred.
• Proven ability to lead, coach, and build strong associate relationships.
• Strong communication, organization, and problem-solving skills.
• Passion for providing exceptional customer service and driving sales.

Responsibilities

• Oversee all daily store operations, including staffing, inventory management, bookkeeping, planning, and enforcing company policies.
• Lead, train, and develop associates through coaching, feedback, and growth opportunities.
• Monitor store performance and guide associates to deliver outstanding customer and patient experiences from start to finish.
• Partner with the Doctor to ensure every patient receives the highest level of care.
• Conduct store audits and uphold quality, merchandising, and service standards.
• Maintain open communication with the District Manager and provide accurate reporting.
• Ensure the store and facility meet all corporate and safety standards.
• Execute marketing, merchandising, and promotional initiatives according to brand standards.

Skills

Retail leadership

People development

Customer service

Communication

Store operations

Sales strategy

Merchandising

Coaching

ABO & NCLE certification

Education

ABO & NCLE Certification

Bachelor’s degree or equivalent

Job description

America’s Best is part of National Vision, and we are seeking a General Manager to lead store operations, drive sales, and deliver exceptional patient experiences. You will oversee staffing, budgeting, merchandising, and safety while coaching a team to reach goals.

Ideal candidates bring 5+ years in retail leadership, ABO/NCLE certification, and a Bachelor’s degree or equivalent. You will partner with clinical leadership to ensure top-quality care and outcomes for every patient visit.