Optical Store GM: Lead Growth & Patient Service

SmartRecruiters, Inc.; Fort Worth (TX); On-site; USD 75,000 - 110,000; Full time

Benefits offered by this job

401k retirement savings with company.

Flex Spending Account

Paid Time Off & Company Holidays

Parental leave

Employee eyewear discount

Disability Insurance

Life Insurance

College scholarship program

Job summary

America’s Best, part of National Vision, is seeking a General Manager to lead a high-energy optical store and deliver outstanding patient and customer experiences. You will drive sales, manage operations, and coach a team to achieve financial targets.

You’ll oversee staffing, training, merchandising, and compliance while partnering with the Doctor to ensure top-quality care. This role rewards leadership with competitive pay and benefits.

Qualifications

• 5+ years of retail experience, supervisory experience preferred.
• Knowledge of the optical industry is preferred.
• Bachelor’s degree or equivalent experience preferred.
• Proven ability to lead, coach, and build strong associate relationships.
• Strong communication, organization, and problem-solving skills
• Passion for providing exceptional customer service and driving sales.
• Solid understanding of store operations and business performance.

Responsibilities

• Oversee all daily store operations, including staffing, inventory management, bookkeeping, planning, and enforcing company policies.
• Lead, train, and develop associates through consistent coaching, feedback, and growth opportunities.
• Monitor store performance and guide associates to deliver outstanding customer and patient experiences from start to finish.
• Partner with the Doctor to ensure every patient receives the highest level of care.
• Conduct store audits and uphold quality, merchandising, and service standards.
• Maintain open communication with the District Manager and provide accurate reporting.
• Ensure the store and facility meet all corporate and safety standards.
• Execute marketing, merchandising, and promotional initiatives according to brand standards.
• Manage budgets, supplies, and inventory to meet financial goals.
• Recruit, hire, and retain top talent, creating schedules based on business needs and store traffic.
• Lead by example — coaching your team toward sales and service excellence.
• Provide clear, timely feedback and performance evaluations, while addressing issues proactively.
• Ensure compliance with company policies and maintain accurate associate files and records.
• In some locations, state laws require certain responsibilities to be performed by individuals with specific licenses or credentials. Job duties and work practices may vary to meet these requirements.

Skills

Retail leadership

Customer service

Communication

Problem solving

Store operations

Education

Bachelor’s degree

Job description

America’s Best, part of National Vision, is seeking a General Manager to lead a high-energy optical store and deliver outstanding patient and customer experiences. You will drive sales, manage operations, and coach a team to achieve financial targets.

You’ll oversee staffing, training, merchandising, and compliance while partnering with the Doctor to ensure top-quality care. This role rewards leadership with competitive pay and benefits.